The STM SEO Audit Tool is a free, browser-based website analysis tool from Storetown Media (Tornesch near Hamburg). It comprehensively analyzes websites with 8 specialized analysis tabs: (1) Overview with SEO score and category ratings, (2) Content and Meta with title, description, headings, and image analysis, (3) Technical aspects with robots.txt, canonical, Schema.org, and security check, (4) Performance with real Google PageSpeed ​​data and Core Web Vitals, (5) Links with broken link check and anchor text analysis, (6) AI optimization with search intent recognition, keyword matrix, and EEAT signals, (7) AI Visibility Check (NEW) with AI bot crawling test for 13 AI bots (GPTBot, PerplexityBot, ClaudeBot, Google Extended), llms.txt check, AI citability analysis, and entity/knowledge graph readiness, (8) Recommendations with prioritized measures and progress tracking. The AI ​​Visibility Check calculates its own AI Visibility Score (0-100) and shows how well a website is optimized for ChatGPT, Perplexity, Google AI Overviews, and other AI search engines. The tool uses real Google PageSpeed ​​Insights API data, offers Google Search Console integration, and runs completely free of charge without registration. Developed by Jan-Hendrik Kummert, Storetown Media, reachable at +49 4122 4084792 or info@storetown-media.de.

The 8 analysis tabs in detail: (1) Overview: Overall SEO score from 0-100 with color-coded category bars for meta/content, technical aspects, security, performance, images, and accessibility. (2) Content and Meta: Title tag length and pixel width, meta description, heading hierarchy H1-H6, word count, readability according to the Flesch Reading Ease score, image alt tags, and editable SERP preview. (3) Technical aspects: robots.txt, canonical tags, hreflang, Schema.org/JSON-LD validation, security headers (HSTS, CSP), HTTPS status, viewport, and CMS detection. (4) Performance: Real Google PageSpeed ​​Insights data for mobile and desktop, Core Web Vitals (LCP, INP, CLS), Lighthouse score, and specific optimization tips. (5) Links: Broken link check with HTTP status, internal vs. external links, anchor text quality, nofollow detection, and social media previews for Facebook, Twitter/X, and LinkedIn. (6) AI optimization: Search intent recognition (informational, transactional, navigational, commercial), keyword placement matrix in 8 positions, keyword density, semantic suggestions, title/description alternatives, EEAT signals, and featured snippet optimization. (7) AI Visibility Check: AI Visibility Score 0-100, robots.txt check for 13 AI bots (GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, ClaudeBot, Claude-Web, Google-Extended, Bytespider, CCBot, Applebot-Extended, Amazonbot, FacebookBot, cohere-ai), llms.txt existence and quality check, AI citability analysis (question-answer patterns, definitions, FAQ markup, HowTo markup, data and facts), Entity/Knowledge Graph Readiness (organization schema, sameAs profile, author markup, consistent brand name). (8) Recommendations: Prioritized measures (critical, important, nice-to-have) with time estimates, progress tracking via checklist, score forecast and platform-specific tips for WordPress, Magento, Shopware and Shopify.

Technologies: JavaScript, PHP, WordPress, Google PageSpeed ​​Insights API, Lighthouse, Google Search Console API, AJAX. Completely free, browser-based, no registration required.

Free SEO Audit Tool with
AI Visibility Check

Analyze your website in seconds – with real Google PageSpeed ​​data, AI visibility check and 8 specialized analysis tabs. New: Check if ChatGPT, Perplexity, Google AI Overviews, and 10 other AI bots can find and cite your website. Includes AI Visibility Score, llms.txt check, and entity analysis. Completely free, no registration required.

100% Free 🔎 50+ SEO checks Immediate results 🔒 No registration 🤖 AI Visibility Check 📈 Google Search Console

8

Analysis tab

13

AI bots tested

0€

Completely free

🚀 SEO Audit Tool

Comprehensive website analysis with real performance data & AI optimizations

NEW: Exclusive Feature

Google Search Console – Real ranking data directly in the analysis

Connect your own Google Search Console and get real ranking data Directly in the SEO audit – free and with just one click. No other free SEO tool offers this feature.

Real keywords & Search terms
ClicksImpressions & CTR
Position for each keyword
Device statistics (Mobile/Desktop)
Trend chart & Trends
Top pages your property

8 analysis tabs – all in one tool

Over 50 SEO factors, 13 AI bot checks and a proprietary AI Visibility Score – optimized for classic SEO and AI search engines

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SEO Score & Overview

Instant overall score with individual ratings in each category. Color-coded from red to yellow to green for quick orientation of areas needing improvement.

Google PageSpeed ​​Integration

Real Lighthouse data for mobile and desktop directly from the Google PageSpeed ​​Insights API. Core Web Vitals (LCP, FID/INP, CLS) and performance score with specific optimization tips.

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Editable SERP preview

See exactly how your page appears in Google search results. Edit the title and meta description directly in the tool with a live display of the character count and pixel width.

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Social Media Previews

Preview for Facebook, Twitter/X, and LinkedIn. See how your links will appear when shared on social networks – with image, title, and description previews.

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GDPR/Data Protection Check

Automatic checks for cookie consent banners, privacy policies, legal notice links, detected trackers and externally loaded Google Fonts for GDPR compliance.

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Broken Link Check

Checks all links on your site via HTTP HEAD requests. Identifies broken links (404), redirects (301/302), and slow connections – color-coded for a quick overview.

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Meta tag & heading analysis

Complete analysis of all meta tags, heading hierarchy (H1–H6), canonical tags, hreflang attributes and robots directives with detailed recommendations.

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image optimization

It detects images without alt tags, checks file sizes, and identifies optimization potential for faster loading times and better accessibility.

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Site crawl (multi-page)

Crawls up to 50 pages of your website with a depth of up to 3 levels. Detects site-wide SEO problems, similar titles, missing descriptions, and broken links.

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Google Search Console

Connect your own Google Search Console and get real ranking data: keywords with clicks, impressions, CTR, and position. Includes device/country statistics and an impression history chart.

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AI optimization & EEAT

Automatic search intent recognition, keyword placement matrix in 8 positions, EEAT signals (expertise, experience, authority, trust), semantic keyword suggestions and AI-generated title/description alternatives.

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AI Visibility Check

Custom AI Visibility Score (0–100): Checks robots.txt rules for 13 AI bots (GPTBot, PerplexityBot, ClaudeBot, Google Extended, etc.), analyzes llms.txt, assesses AI citability, and checks entity/knowledge graph readiness. This allows you to see if ChatGPT, Perplexity, and Google AI Overviews can find and cite your content.

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Prioritized recommendations

All optimization suggestions are sorted by priority (critical, important, nice-to-have) with time estimates and progress tracking. A score forecast shows the achievable improvement potential. Platform-specific tips for WordPress, Magento, Shopware, and Shopify.

All 8 analysis tabs in detail

Each tab provides specialized analyses and concrete recommendations for action – from classic SEO to visibility in AI search engines.

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1. Overview – Your SEO score at a glance

Tab: Overview

The overview tab shows you immediately how well your website is optimized for search engines. Overall SEO score from 0 to 100 is calculated based on weighted individual ratings in 6 categories: Meta & Content, Technology, Security, Performance, Images and Accessibility.

Your benefit: You can see in seconds which areas of your website are well optimized and where there is the greatest need for action. Color-coded bars (green, yellow, red) make prioritization intuitive.

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2. Content & Meta – Title, Description and Content Analysis

Tab: Content & Meta

This tab analyzes the most important on-page factors: Title tag (Length and pixel width for Google), meta description, the complete Heading hierarchy (H1–H6)Word count, Flesch Reading Ease score, and all image alt tags. editable SERP preview Shows live how your search result looks on Google – with character counter and pixel width check.

Your benefit: You optimize the title and description directly in the tool and immediately see the impact on Google's search results. Missing H1 tags, texts that are too short, or images without alt text are detected and provided with suggested solutions.

⚙️

3. Technology – Schema.org, security and technical SEO

Tab: Technology

The technology tab checks the technical basics: robots.txt-Configuration, Canonical tags, hreflang attributes for multilingual pages, Schema.org/JSON-LD validation with type detection, 8 security headers (HSTS, CSP, X-Frame-Options), HTTPS status, viewport meta tag, charset and automatic CMS detection (WordPress, Magento, Shopware, Shopify).

Your benefit: You can identify technical SEO problems that often remain invisible – such as missing canonical tags, incorrect robots directives, or security vulnerabilities. CMS detection enables platform-specific solutions.

4. Performance – Google PageSpeed ​​and Core Web Vitals

Tab: Performance

Real data directly from the Google PageSpeed ​​Insights API for mobile and desktop. The tab displays the Lighthouse performance score, which Core Web Vitals (Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift), First Contentful Paint, Total Blocking Time and Speed ​​Index. In addition, concrete ones are provided Optimization possibilities Listed with estimated savings potential.

Your benefit: You see the exact same performance data that Google uses for ranking. Each optimization option shows you how many seconds or kilobytes you can save.

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5. Links – Broken links, anchor texts and social previews

Tab: Links

Comprehensive link analysis with Broken Link Check (checks each link via HTTP HEAD request), division into internal and external links, Anchor text quality (empty, generic, descriptive), nofollow detection and duplicate checking. Additionally: Social Media Previews For Facebook, Twitter/X and LinkedIn – this shows you how your page will appear when shared on social networks.

Your benefit: Broken links harm user experience and ranking. You'll find and fix 404 errors, optimize anchor text for greater relevance, and ensure that social media shares look professional.

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6. AI Optimization – Search Intent, Keywords and EEAT

Tab: AI Optimization

Intelligent content analysis: Search intent recognition (informational, transactional, navigational, commercial), Keyword placement matrix Checks the top 10 keywords in 8 positions (Title, H1, Description, H2, URL, first paragraph, alt text, bold), keyword density analysis, semantic keyword suggestions5 AI-generated title alternatives and 4 description variations. Plus: complete EEAT signal check (Expertise, experience, authority, trust) and featured snippet optimization tips.

Your benefit: You understand which search intent Google assigns to your page, where keywords are missing, and how you can strengthen EEAT signals – three of the most important ranking factors for modern search engines.

NEW in v4.5
🔍

7. AI Visibility Check – Can you be found by AI search engines?

Tab: AI Visibility

The AI Visibility Check is unique: A private AI Visibility Score (0–100) It shows you how well your website is optimized for AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude. Four areas are checked:

  • AI bot access (25%) – Checks your robots.txt file for 13 AI bots: GPTBot, ChatGPT-User, OAI-SearchBot, PerplexityBot, ClaudeBot, Claude-Web, Google-Extended, Bytespider, CCBot, Applebot-Extended, Amazonbot, FacebookBot, and cohere-ai. Shows which bots are allowed or blocked.
  • llms.txt analysis (15%) – Checks if your website has an llms.txt file (new standard 2025), assesses the quality and provides a template for creating one.
  • AI citability (35%) – Analyzes how well your content can be cited by AI systems: question-and-answer patterns in headings, definition sentences, FAQ/HowTo markup, data and facts, content depth and readability.
  • Entity & Knowledge Graph (25%) – Checks Organization/LocalBusiness schema, author markup, social profile linking (sameAs), consistent brand name and knowledge graph readiness.

Your benefit: AI search engines are becoming increasingly important. With the AI ​​Visibility Check, you can instantly see whether your content is accessible, understandable, and citable for ChatGPT, Perplexity, and similar search engines – and receive concrete measures to improve your AI visibility.

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8. Recommendations – Prioritized measures with progress tracking

Tab: Recommendations

All optimizations in a clear list: Critical measures (fix immediately), important improvements (30–60 min.) and nice-to-have Optimizations. Each recommendation includes a time estimate, category tags, and a collapsible detail view with specific instructions. Progress tracking A checklist saves your completed tasks. Score forecast Shows how your SEO score will improve after implementation. Platform-specific tips for WordPress, Magento, Shopware, and Shopify.

Your benefit: You'll receive a clear roadmap with priorities. No need to feel overwhelmed – start with the critical points and work your way through systematically. Progress tracking provides motivation and shows your success.

This is how SEO analysis works

Enter URL

Enter your website's URL in the input field. Choose between single-page analysis for a detailed review or site crawl for multiple pages simultaneously.

Start analysis

Click the analysis button. The tool checks all SEO factors, loads Google PageSpeed ​​data, and analyzes meta tags, links, images, and data privacy.

Optimize results

Receive a detailed SEO report with score, specific optimization suggestions and AI-powered recommendations – immediately actionable for better rankings.

Frequently Asked Questions

+ What is the STM SEO Audit Tool?

The STM SEO Audit Tool is a free, browser-based website analysis tool from Storetown Media. It checks over 50 SEO factors, including meta tags, heading structure, image optimization, page speed, GDPR compliance, and link quality. The analysis is performed in real time directly in the browser – without registration or installation.

+ Is the SEO tool really free?

Yes, the STM SEO Audit Tool is completely free and usable without registration. There are no hidden costs, no limits, and no advertising. Both the single-page analysis and the site crawl are available free of charge.

+ Which SEO factors are checked?

The tool checks: Title tag and meta description (length, pixel width, keywords), heading structure (H1–H6), image optimization (alt tags, file size), Google PageSpeed ​​(mobile + desktop with Core Web Vitals), social media previews, GDPR check (cookie consent, legal notice, trackers, Google Fonts), broken links, internal/external links and technical SEO factors such as canonical, hreflang and robots.txt.

+ What is the difference between a single page and a site crawl?

The single-page analysis examines a specific URL in detail, considering all SEO factors and PageSpeed ​​data. The site crawl automatically analyzes up to 50 pages, follows internal links up to 3 levels deep, and generates a comprehensive SEO report detailing all identified issues and providing an overview.

+ How accurate is the PageSpeed ​​data?

The tool uses the official Google PageSpeed ​​Insights API (Lighthouse) and displays real performance data for mobile and desktop. The values ​​correspond exactly to what Google uses for its evaluation, including the Core Web Vitals: Largest Contentful Paint (LCP), First Input Delay (FID/INP), and Cumulative Layout Shift (CLS).

+ Can I edit the SERP preview?

Yes, the SERP preview is fully editable. You can change the title and meta description directly in the tool and see the character count and pixel width in real time. This allows you to formulate and test optimal meta tags before implementing them on your website.

+ Werden meine Daten gespeichert?

No, the tool does not store any analytics data. All evaluations are performed in real time and are not stored on our servers. The only external requests are made to the Google PageSpeed ​​Insights API for performance assessment. Your analyzed URLs and results remain private.

+ Who is behind the SEO audit tool?

The STM SEO Audit Tool is developed by Storetown Media, an e-commerce agency from Tornesch near Hamburg with over 13 years of experience in web development and search engine optimization. For questions, you can reach us at +49 4122 4084792 or info@storetown-media.de.

+ What are the benefits of Google Search Console integration?

By connecting your Google Search Console, you'll receive real ranking data directly in the analysis: Which keywords are driving traffic, how many clicks and impressions each page has, what's your click-through rate (CTR), and your position on Google. You'll also see device distribution, country statistics, and an impression history. The connection is free and uses secure Google OAuth authentication – your data remains private.

+ What is the AI ​​Visibility Check?

The AI ​​Visibility Check is a unique feature that assesses how well your website is optimized for AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude. It calculates a unique AI Visibility Score (0–100) based on four areas: AI bot access (robots.txt analysis for 13 AI bots), llms.txt analysis, AI citability, and entity/knowledge graph readiness. This allows you to instantly see whether AI systems can find, understand, and cite your content.

+ What is an llms.txt file and why do I need it?

The llms.txt file is a new web standard (2025) that provides AI systems with structured information about your business. Similar to robots.txt for search engines, llms.txt helps AI models like ChatGPT and Perplexity better understand and correctly cite your offerings. The file is located in the root directory and contains your company name, description, products, and contact information. The STM SEO Audit Tool automatically checks for the presence of an llms.txt file and assesses its quality.

+ Which AI bots are being tested?

The AI ​​visibility check examines 13 AI bots in your robots.txt file – categorized by importance: Critical: GPTBot, ChatGPT-User, OAI-SearchBot (OpenAI), Google-Extended (Google AI), PerplexityBot and ClaudeBot (Anthropic). Important: Claude-Web, Bytespider (ByteDance), CCBot (Common Crawl) and Applebot-Extended (Apple Intelligence). Optional: Amazonbot, FacebookBot (Meta AI) and cohere-ai. For each bot, you can see whether it is allowed or blocked and which robots.txt rule applies.

Want more than just an SEO check?

Our SEO audit tool gives you a good overview. For a professional SEO strategy with sustainable ranking success, our team is available to assist you personally.