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Shopware agency in Tornesch near Hamburg
Modern e-commerce with Shopware 6

your Shopware developers for scalable B2B & B2C solutions.
14+ years of e-commerce expertise. Made in Germany.

Shopware References

Hamburg • Pinneberg • Kiel • Lübeck • Flensburg • All cities in Schleswig-Holstein

Shopware development, migration and B2B from a single source

The three main areas that come together in almost every Shopware project

Shopware 6 Development

Professional development of flexible B2B and B2C shops with Shopware 6 and Shopware Cloud.

Custom Plugin Development
Sales Channel Setup
API-First Architecture
PWA & Headless Commerce
Performance optimization

Migration & Upgrade

Secure migration from Shopware 5 to 6 or from other systems without data loss.

Shopware 5 to 6 migration
Platform change
data migration
SEO structure will be adopted
Zero-downtime deployment

B2B Suite

Enterprise B2B functions for complex business processes and wholesale.

Customer hierarchies
Offer management
Order lists
Individual prices
Approval processes

Our overview page for developing an online shop in Hamburg offers a complete overview of our shop development services – including the development process, system comparison and transparent pricing.

In addition to Shopware, as an e-commerce agency for Hamburg and Schleswig-Holstein, we also develop Magento 2 shops for enterprise and complex B2B businesses, as well as WooCommerce shops based on WordPress – platform-neutral consulting included. For brands that want to get to market quickly and prefer to outsource operations, we also offer Shopify . We've outlined the precise technical differences – hosting, template engine, API, extensibility, and checkout limitations – in our comparison of Shopware 6 and Shopify from a developer's perspective.

Shop system alternative Magento agency Hamburg Scalable B2B & Enterprise shops with Magento 2 Shop system alternative WooCommerce agency Hamburg Flexible WordPress shops for medium-sized businesses Shop system alternative Shopify agency Hamburg No operating costs: Shops, migration & Shopify Plus

Why Shopware 6 – and what a Shopware 6 agency needs to bring to the table

The modern e-commerce platform Made in Germany

Multi-channel commerce

Native multi-channel support. Sell on any number of channels from a single central platform.

Highest performance

Modern architecture with HTTP/2 cache and Elasticsearch. Load times of under 1 second are standard.

Flexible expandability

Open-source foundation with over 6.000 plugins. Fully customizable to your business processes.

B2B & B2C Ready

Serve end customers and business customers with different prices and processes.

Modern APIs

API-first architecture for seamless integration of ERP, CRM, PIM and inventory management.

GDPR compliant

Made in Germany with German data protection standards. Fully GDPR compliant.

Mobile-first design

Responsive design as standard, PWA-ready. Mobile conversions of over 60% are possible.

Shopping Experiences

Drag & Drop content creation, storytelling, emotional product presentation without programming.

Our proven Shopware development process

From conception to successful go-live

Analysis & Concept

Requirements analysis, technical concept and project planning.

1 week

UX / UI Design

Conversion-optimized design with shopping experiences.

2 weeks

Development

Agile development with 2-week sprints and reviews.

6-12 weeks

Integration

ERP, CRM and payment integrations. Data import.

2 weeks

Testing & QA

Comprehensive testing and performance optimization.

1 week

Launch & Support

Go-live and continuous support.

durable

Successful Shopware projects

References from our practice

Fashion Retailer

Omnichannel Commerce

Challenge: Connect 20 branches to an online shop, implement Click & Collect.

Solution: Shopware 6 with POS integration and store locator.

Result: +200% online sales, 40% higher conversion rate.

B2B wholesaler

B2B Commerce Platform

Challenge: 100.000+ products, individual pricing, JTL integration.

Solution: Shopware 6 B2B Suite with Custom Pricing and JTL-Connector.

Result: 70% time savings in the ordering process.

Start-up Brand

D2C Platform

Challenge: Fast market entry with a limited budget.

Solution: Shopware 6 Community Edition with Custom Theme.

Result: Launch in 4 weeks, 500+ orders in the first month.

Marketplace operator

Multi-Vendor Platform

Challenge: Platform for 50+ merchants with a commission model.

Solution: Shopware 6 with Marketplace plugin and Vendor Portal.

Result: 3 million€ GMV in the first year.

References

Real Shopware projects from our experience

Two Shopware shops from the health and food sectors — one focusing on performance and product data, the other with an integrated partner program as a second sales channel.

Shopware 6 · Storefront Theme · Performance

newXise — Shopware 6 for Functional Food

newXise stands for "clean nutrition" — functional snacks and high-quality nutritional supplements. Such a product range requires explanation: ingredients, nutritional values, allergens, and application determine the purchase decision. The goal was to find a shop that presents this information transparently without being slow.

We chose Shopware 6 as our foundation—a modern Symfony and Twig stack, a customized storefront theme, and a deliberately limited number of targeted plugins to avoid a proliferation of uncontrolled elements, ensuring the shop remains easily updatable. We designed the information architecture with a few strong main entry points, consistent attributes, clean filters, and descriptive URLs: finding rather than searching. Performance was a focus on measurable metrics—properly managing image formats, lazy loading, well-organized scripts, and planned caching, all aimed at low LCP and smooth CLS. In the background, the shop seamlessly passes order, inventory, and accounting data to the ERP, payment, and accounting systems.

Shopware 6 on Symfony and Twig, customized storefront theme
Information architecture with clean filters and descriptive URLs
Performance work on LCP, CLS and interaction
ERP, payment and accounting seamlessly integrated

Result: A shop that supports purchasing decisions instead of sabotaging them — performance, UX, SEO and processes conceived as one system, not as separate construction sites.

Read the full case study →

Shopware · Affiliate Program · Naturopathy

Ethno Health — Shopware with integrated partner program

Ethno Health sells natural health and nutritional supplement products. A large portion of its revenue is generated not through traditional advertising, but through recommendations from therapists, consultants, and partners. The new online shop had to be able to technically support this sales channel.

We rebuilt the Shopware store and made the partner program the core of the project: Referral partners receive their own links and terms, referrals are tracked precisely, and payments are processed transparently. This creates a second, predictable sales channel alongside the traditional store. The design called for a clear, professional presentation that showcases health products in a high-quality way, with clear category and product displays for a product range that requires explanation, and a seamless checkout process. We handle the design, technical implementation, and ongoing support.

Affiliate program with partner links, tracking and billing
Clear, professional design for a health product range.
clear category and product presentation
Construction, design and ongoing support from a single source

Result: A second sales channel that takes place not alongside the shop, but within it — with clear attribution of each brokered order.

Read the full case study →

View all references →

B2B with Shopware 6 – Customer groups, tiered pricing, approval processes

The part that distinguishes a B2B project from a B2C shop

A B2B shop is rarely a B2C shop with different pricing. It starts where each customer has their own terms, where orders are placed and only then approved, and where the price list comes from the ERP system rather than the shop itself. Shopware 6 already includes customer groups, customer-specific pricing, and order lists; customer hierarchies, quotes, and approval processes are added via the B2B component.

What matters most in a project is rarely the range of functions, but rather which prices apply to which customers and where they are maintained. Therefore, the B2B concept and ERP integration should be part of the same planning – otherwise, someone will end up maintaining prices twice. We describe the individual components in detail under Shopware B2B Features , Quick Order Functions , and B2B and B2C in One System.

We specialize in exactly this configuration: Shopware 6 with B2B and B2C views in one shop, connected to the merchandise management system behind it.

Technology Stack & Integrations

Modern technologies for your success

SW6

Shopware 6

Core Platform

SWC

Shopware Cloud

Hosted Solution

PWA

Shopware PWA

Progressive Web App

API

Store API

REST & GraphQL

Elasticsearch

Search Engine

symfony

Framework

VIEW

Vue.js

Frontend

Rabbit MQ

messagequeue

JTL

JTL-Wawi

ERP-Integration

XEN

Xentral

ERP system

Product advisor or product finder in Shopware 6 – what is the difference?

Two terms from the Shopware Store that often mean the same thing – and the three points where they really differ.

Neither the product advisor nor the product finder are core functions of Shopware 6. Both are extensions from the Shopware Store, and the names are not protected there: one provider calls a question-based tool a "product finder," another calls a configurable filter a "product advisor." So you can't tell what you're getting from the name alone—but you can from three points below it.

First: point-based rating or hard filtering. This is the crucial difference. A weighted product advisor evaluates each question individually—a technical requirement might count more heavily than a color preference—and sorts the results by relevance. This always produces a result. A filter-based product finder, on the other hand, narrows down the results drastically: each answer reduces the number of options, and an unfavorable combination results in an empty list. For product ranges that require explanation, this often determines the final selection.

Second: questions or facets. A guided, step-by-step path only requires the customer to provide answers; a filter view requires them to know the criteria themselves. Some extensions offer both views, leaving the choice open. Third: the database. Both approaches access Shopware properties and dynamic product groups. If the properties are not properly maintained, neither the product advisor nor the product finder will be of any use—the effort usually lies there, not in the extension itself.

Both are typically integrated as CMS elements within the shopping experience; some extensions can only be used once per shopping experience, which becomes apparent early on when dealing with multiple product ranges. We've compiled a list of other extensions we regularly use under " Best Shopware 6 Plugins ." We've also previously compared two similarly named Shopware tools: Rule Builder and Flow Builder.

Transparent project pricing

Fair fixed prices for your Shopware project

Shopware 6 Starter

For start-ups & SMEs

€10.500–18.000 one-time

Where you end up depends on: number of products, theme individuality, payment methods.

Shopware 6 Community
Up to 5.000 products
Responsive Theme
Payment Integration
Basic SEO
3 months support

Shopware 6 Professional

For growing companies

€40.500–65.000 + License

Where you end up depends on: B2B suite, ERP integration, custom plugins (plus license).

Shopware 6 Rise/Evolve
Unlimited products
B2B Suite
Shopping Experiences
Rule Builder
12 months support
managed hosting

Migration Service

From Shopware 5 to 6

€8.000–13.500 Pauschal

Where you end up depends on: data volume, plugin replacement, SEO redirects.

Complete data migration
Theme migration
Plugin migration
SEO maintenance
Testing & QA
Go-Live Support

Package prices are net, excluding VAT. These are indicative values – we will create your individual offer after a brief needs analysis.

Cancellation button in Shopware 6 – mandatory since June 19, 2026

Since June 19, 2026, online cancellations must be possible in online shops – with reference to the order and documented confirmation. Shopware 6 provides a customer account and order overview, but no cancellation function. The stumbling block in practice is guest orders: those who ordered without an account must also be able to cancel – and the obvious method via a logged-in account is not designed for this.

Frequently asked questions about Shopware 6

Everything you need to know about your Shopware development in Hamburg & Schleswig-Holstein

How much does Shopware 6 shop development cost in Hamburg?

Professional Shopware 6 shop development in Hamburg starts at €10.500–€18.000 for standard shops using the Community Edition. Enterprise projects with Shopware Rise or Evolve start at €40.500–€65.000 plus license fees. As a Shopware agency based in Tornesch near Hamburg, we offer transparent fixed prices and personal, on-site support throughout Schleswig-Holstein. Use our Shopware cost calculator for an initial cost estimate for your project. Package prices are net, excluding VAT.

How long does Shopware 6 development take?

A standard Shopware 6 development takes 6-12 weeks. For companies in Pinneberg, Elmshorn, and the surrounding area, we offer express development in 4-6 weeks. Complex B2B projects with ERP integration require 3-4 months. You will have a dedicated contact person throughout your project; on-site meetings are available in Hamburg and Schleswig-Holstein. We also offer comprehensive post-launch support.

What is the difference between the product advisor and the product finder in Shopware 6?

Both are extensions from the Shopware Store, not core functions—and the names are used inconsistently there. The crucial point is the underlying mechanics: A product advisor with a points-based rating system weights the answers and sorts them by relevance, thus always delivering a result. A filter-based product finder, on the other hand, is much more restrictive and can return zero results with an unfavorable combination of criteria. Both access Shopware properties and dynamic product groups; this is where the real effort usually lies. The difference is explained in detail further up on this page.

Do you offer Shopware migration from version 5 to 6?

Yes, we are experts in Shopware 5 to 6 migration. The migration takes 3-6 weeks, depending on the size of your shop. We transfer all data completely and, with our SEO expertise, configure redirects to preserve existing rankings—with no downtime during the go-live. Check out our Shopware references.

Which ERP systems can be connected to Shopware 6?

Shopware 6 integrates seamlessly with JTL-Wawi, Xentral, SAP Business One , Microsoft Dynamics, Oracle NetSuite , Sage, Datev, and Lexware. The connection is established via a modern API-first architecture using REST and GraphQL. As an experienced shop agency in Hamburg , we also implement complex integrations.

Does Shopware 6 support multi-channel for international expansion?

Yes, Shopware 6 offers native multi-channel and multi-domain support. Unlimited sales channels from a single installation. Expanding internationally almost always involves multilingual support—what to consider is explained under Multilingual Shops . Selling on marketplaces like Amazon or eBay is also a natural fit . Our e-commerce solutions support you in scaling internationally.

Which payment providers are available in Shopware 6?

Shopware 6 supports all major payment providers: PayPal, Klarna, Stripe, Mollie, Payone, Amazon Pay, Apple Pay, Google Pay, and SEPA direct debit. It also supports B2B payment methods such as invoice and installment payments. Learn more about payment methods in your online shop . We also integrate Trusted Shops buyer protection for maximum customer confidence.

How fast is an optimized Shopware 6 shop?

With professional optimization, Shopware 6 achieves loading times of under 1 second. HTTP/2 caching, Elasticsearch, and CDN are standard. PageSpeed scores above 95 are realistic thanks to our SEO and performance optimization . Use our free SEO audit tool to analyze your current shop.

Does Shopware 6 offer PWA and Headless Commerce?

Yes, Shopware 6 is API-first and perfect for headless commerce. It supports native PWAs with Shopware frontends (formerly PWA) and a Store API for modern frontends like React, Vue.js, or Next.js. Our article on headless commerce with Shopware 6 explains exactly what this looks like—which API is responsible for what and how to choose the right framework. Discover our complete overview of modern e-commerce technologies.

What B2B features does Shopware 6 offer?

Shopware 6 B2B Suite offers: customer hierarchies, individual pricing, quote management, approval processes, quick order, order lists, employee management, and budget management. In addition, we offer professional email marketing and content marketing for B2B customers.

Is Shopware 6 GDPR-compliant for German shops?

Yes, Shopware 6 is fully GDPR compliant. A cookie consent manager, privacy policy generator, right to erasure, and data portability are integrated. Made in Germany with German standards. As WordPress and Shopware experts, we are familiar with all legal requirements.

What are the hosting requirements for Shopware 6?

Shopware 6 requires: Minimum 2GB RAM, PHP 8.1+, MySQL 5.7.21+, Elasticsearch 7.x (optional but recommended). Optimal: Managed hosting or Shopware Cloud. Our maintenance and support service also includes hosting management and performance monitoring.

Can Shopware 6 be integrated with Amazon and eBay?

Yes, Shopware 6 offers seamless marketplace integration. Amazon Seller Central, eBay, Otto, Kaufland, Google Shopping, Facebook & Instagram Shop are automatically synchronized. Learn more about our marketplace integrations and online product marketing strategies.

How secure is Shopware 6 against cyberattacks?

Shopware 6 is considered very secure, with regular security updates every two months. Features include: 2FA, security plugin, automatic updates, and CSP header. Made in Germany, compliant with German data protection standards. Our reference projects demonstrate our expertise in secure shop development.

Does Shopware 6 offer integrated marketing tools?

Yes, Shopware 6 offers extensive marketing features: Rule Builder for personalized campaigns, Dynamic Product Groups, Shopping Experiences CMS, cross-selling, newsletter system, and coupons. We explain when you need the Rule Builder and when you need the Flow Builder in our Rule Builder vs. Flow Builder comparison . Complement your marketing strategy with our Google Ads and social media marketing services.

Can Shopware 6 manage complex product variants?

Yes, Shopware 6 supports unlimited product variants and attributes. Configurators, bundled products, digital products, custom products. Variant matrix for quick ordering. If the built-in features aren't sufficient, a custom Shopware extension can be developed – for example, a product configurator with photo previews where customers can upload their own photos. Take a look at our Shopware project examples with complex product catalogs.

What is the difference between Shopware 6 Community and Commercial?

Shopware 6 Community Edition is free with all basic features. Commercial Editions (Rise from €600/month, Evolve from €2.495/month, Beyond individually tailored) additionally offer: B2B Suite, Rule Builder, extended CMS features, Publisher, AI Copilot. €000 annual revenue. Compare Shopware with our other solutions such as WooCommerce or Magento.

Which shipping providers does Shopware 6 support?

Shopware 6 integrates with all major carriers: DHL, UPS, FedEx, DPD, GLS, Hermes, and Deutsche Post. Features include a shipping cost matrix, live tracking, and support for parcel lockers. Learn more about integrating shipping methods for your shop.

Can Shopware 6 manage subscriptions?

Yes, Shopware 6 supports subscription commerce via commercial plugins. Recurring payments, flexible subscription models, pausing, cancellation management, and subscription box functionality are all included. Combine subscriptions with effective email marketing for optimal customer retention.

How does Shopware 6 warehouse management work?

Shopware 6 offers modern warehouse management with multi-inventory capabilities. Multiple warehouses, real-time inventory tracking, automatic notifications, and reservations are all supported. ERP integration automatically synchronizes your inventory levels.

Does Shopware 6 offer AI-powered features?

Shopware 6 integrates AI with AI Copilot (Commercial): Automatic product descriptions, SEO texts, translations, personalized product recommendations, and intelligent search. Complement AI features with professional content marketing.

Can I create a B2B marketplace with Shopware 6?

Yes, Shopware 6 is perfectly suited for marketplaces. It offers multi-vendor functionality via plugins, merchant management, commission models, and separate vendor dashboards. Read more about successful marketplace strategies in our blog .

What SEO features does Shopware 6 offer?

Shopware 6 is SEO-optimized: SEO URLs, meta tag management, XML sitemaps, canonical URLs, structured data, rich snippets, and automatic breadcrumbs. This creates the foundation for good rankings—supported by our SEO expertise . Test your current performance with our SEO audit tool.

Does Shopware 6 support omnichannel commerce?

Yes, Shopware 6 is ideal for omnichannel: POS integration, Click & Collect, Ship-from-Store, Reserve & Collect, Endless Aisle. Further expand your reach with Google Shopping and social commerce.

How many products can Shopware 6 manage?

Shopware 6 can manage millions of products. With Elasticsearch and optimized configuration, there's no performance degradation even with 500.000+ items. See our Magento references for similarly complex projects.

Does Shopware 6 offer content management functions?

Yes, Shopware 6 Shopping Experiences is a fully-fledged CMS. It features a drag-and-drop editor, landing pages, storytelling capabilities, blog functions, CMS blocks, and layouts. Alternatively, we also offer website development with WordPress or Joomla.

Can Shopware 6 be integrated with PIM systems?

Yes, Shopware 6 integrates with leading PIM systems such as Akeneo, Pimcore, and Synesty. Central product data management via Store API. Automatic synchronization. We also offer product marketing optimization for improved conversions.

What reporting functions does Shopware 6 offer?

Shopware 6 offers comprehensive analytics: a dashboard with KPIs, custom reports, Google Analytics 4 integration, Matomo support, and export functions. Commercial: Advanced analytics. Further optimize your performance with Google Ads tracking.

Does Shopware 6 support international tax systems?

Yes, Shopware 6 supports complex tax configurations: EU VAT, OSS (One-Stop-Shop), tax rules per country, tax classes, and B2B VAT ID verification. See our WooCommerce references for international shops.

How long will we receive support after launch?

We offer flexible support packages: 3, 6, or 12 months included. Afterwards, an optional managed service with agreed-upon response times, monthly updates, and performance monitoring is available. Details about our support service can be found here. Also, explore our downloads with useful tools and WordPress plugins.

Can existing Shopware 5 plugins be migrated?

Shopware 5 plugins need to be completely rewritten for Shopware 6, as the architecture is entirely new. We analyze your plugins and develop modern apps/plugins for Shopware 6. We've compiled a list of the best Shopware 6 plugins , highlighting extensions that have proven their worth in everyday use . Take a look at our Magento extensions as an example of our plugin development work. Please feel free to contact us directly with any further questions.

Package prices are net, excluding VAT.

Your Shopware agency in Hamburg & Schleswig-Holstein

Local presence, international expertise

Hamburg

Pinneberg

Elmshorn

Tornesch

Uetersen

Norderstedt

Lübeck

Kiel

Itzehoe

Neumünster

Heather

Stadium

Flensburg

Husum

Schleswig

Ahrensburg

frond

Quickborn

Reinbek

Glinde

Halstenbek

Schenefeld

Rellingen

Barmstedt

Kaltenkirchen

Geesthacht

Henstedt-Ulzburg

Bad Oldesloe

Rendsburg

Bad Segeberg

Bargteheide

Schwarzenbek

Shopware agency for Lübeck, Kiel and Schleswig-Holstein

Our office is located in Tornesch, northwest of Hamburg. The distance to Lübeck or Kiel has little impact on our working methods: coordination is primarily digital, on-site meetings are possible within the region, and the contact person remains the same throughout the entire project.

Three reasons regularly bring customers from this region to us: migration to Shopware 6 from an outdated legacy system, B2B shops for wholesalers and manufacturers with their own customer terms, and the integration of the merchandise management system so that prices and stock levels do not have to be maintained in two places.

Start your Shopware project with experts

As Shopware developers, we develop your successful online shop.
From strategy to ongoing support - everything from a single source.

Tornesch office near Hamburg

Storetown Media
Schilfweg 17
25436 Tornesch

Strong expertise

Shopware References
Shopware developers
14+ years of e-commerce
120+ successful projects

Managed services

24/7 monitoring
Response on weekdays
Dedicated support team
Maintenance & further development