Before & After: Storetown-Media's comprehensive digital strategy for Huck GmbH

Portfolio: Storetown-Media & Huck GmbH

Overview

Storetown-Media, a leading Magento e-commerce agency, proudly presents its successful partnership with Huck GmbH, a renowned supplier of high-quality industrial and safety-related products. This portfolio documents the comprehensive services we provided to optimize and expand Huck GmbH's online shop on the Magento 2 platform.

project goal

The main goal of this project was the comprehensive overhaul and improvement of Huck GmbH's Magento 2-based online shop to create a more efficient, user-friendly, and sales-boosting platform. Key requirements included developing an interface between Magento 2 and the Win-Modi ERP system, implementing an advanced product filter, improving SEO performance, and much more.

Services and implementations

Magento 2<->ERP Win-Modes development interface

• Goal: Seamless integration of ERP and e-commerce systems to automate data exchange.
• Solution: Development of a customized interface that enables the export of order and customer data in a predefined format. The integration of a cron job checks for new orders every 5 minutes to ensure data accuracy.

Online shop redesign

1. Homepage design: Redesign for a more trustworthy, clearer and structured presentation.
   • A more subtle logo
   • Introduction of a slider with teaser images
   • Search function optimization
   • Integration of SEO texts and links under category images
2. Product filters: Implementation of a user-friendly product filter on category pages to improve product discovery.
3. SEO texts for main categories: Integration of informative and SEO-optimized texts for product description and linking.
4. Navigation extension: Addition of the point “Areas of application” including landing pages for relevant products.
5. Product optimization: Improvement of product images and texts, including the addition of high-quality images and relevant information. product.
6. Upselling and cross-selling: Introduction of product suggestions such as accessories and similar products, as well as cross-selling options in the shopping cart.

Further improvements

• Introduction of additional payment methods through the integration of services such as Mollie and Klarna.
• Adapting transactional emails to the WinModi layout.
• Implementation of Matomo for comprehensive insights and campaign tracking.
• Implementation of SEO measures for improved product discoverability and competitor analysis.
• Setting differentiated shipping costs depending on the value of the goods.

Successes and results

Through its collaboration with Storetown-Media, Huck GmbH was not only able to improve the efficiency and user-friendliness of its online shop, but also significantly increase its sales figures and customer loyalty. The implemented measures resulted in an optimized customer experience, increased conversion rates, and improved [missing information - likely a specific aspect of the website]. visibility in search engines.

About Storetown-Media

Storetown-Media is a specialized Magento e-commerce agency focusing on the development, optimization, and expansion of online stores on the Magento platform. With an experienced team of developers, designers, and marketing experts, we offer customized solutions tailored to the individual needs of our clients.