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Fresh shop design for the boat accessory retailer Propellerdiscount
Complete redesign and technical modernization of the WooCommerce online shop for Propellerdiscount ("Your Number 1 in the North") — a specialized shop for boat accessories, propellers, anodes, engine and spare parts. Fresh, modern design while fully preserving the corporate identity, streamlined shop structure, faster product search, and a cleanly maintained B2B pricing, tax, and shipping logic.
Project Overview
Propellerdiscount operates a well-stocked WooCommerce shop for boat accessories and marine spare parts — from anodes, propellers and impellers to engine and trailer parts, boat seats, instruments and maintenance products. The task was a complete overhaul : not only to modernize the appearance, but also to improve functionality, user guidance and backend efficiency — while seamlessly preserving the established pricing, tax and shipping logic, which is crucial for the business.
Summary: Complete redesign of Propellerdiscount's WooCommerce shop — a modern look while maintaining the corporate identity, a reorganized shop structure, instant search with product suggestions, and seamlessly preserved B2B logic (user roles, price groups, country-specific VAT, tiered shipping costs, base prices, price import). This includes a streamlined backend, stock availability notifications, and a secure staging environment for a low-risk go-live.
Technology stack
A proven WooCommerce stack, specifically streamlined and supplemented with extensions important for commerce:
Basic
Frontend & Design
Plugins & Feeds
Process & Operation
Benefits & Results
What the redesign will specifically mean for Propellerdiscount and its customers:
Modern, yet recognizable
The shop has a modern feel and, thanks to the preserved corporate identity, remains immediately recognizable as Propellerdiscount.
Finding the right part faster
Instant search functionality and a well-organized structure guide customers quickly to their desired product within the extensive range.
Satisfied dealers
The proven B2B pricing logic consisting of roles, price groups and price import has been fully retained.
Legally compliant processing
Correct country-specific VAT, tiered shipping costs and base prices create clarity.
Less friction, more finishes
Clear processes and a streamlined checkout process reduce abandoned purchases.
Future-proof and maintainable
A streamlined backend and a secure staging process keep the shop stable and easy to maintain.
Design & Special Features
A spare parts shop thrives on findability and trust : customers need to quickly find the exact part they need — and dealers need reliable prices and processes.
| Aspect | Implementation |
|---|---|
| design language | Modern, clear and uncluttered — with fully retained corporate identity (logo, navy blue) for immediate recognition. |
| Product range structure | Many categories (anodes, propellers, engine parts, trailer accessories, impellers, seats, instruments, maintenance) are clearly organized and quickly accessible. |
| Product Search | Instant suggestions with key data as you type — with thousands of spare parts, the fastest way to find the right item. |
| B2B capability | User roles with their own payment methods, price groups and price import for merchants — fully preserved and optimized. |
| Tax & Shipping | Country-specific VAT, tiered shipping costs and base price information — correctly and legally displayed. |
| Process safety | Separate staging environment, backups and phased rollout — conversion without risk to ongoing sales. |
Frequently asked questions about the project
Deliberately formulated so that the answers for featured snippets and AI responses can be directly adopted:
What was used to implement the propeller discount shop?
Using WooCommerce on a WordPress platform. Storetown-Media completely redesigned the existing shop — design, user interface and backend — while fully preserving the established pricing, tax and shipping logic.
Was the existing brand design retained?
Yes. The redesign is fresh and modern, but retains the corporate identity—logo and color scheme. The shop looks more up-to-date, yet remains clearly recognizable as Propellerdiscount.
How has the product search been improved?
The search function now displays relevant product suggestions, including key data, as you type, and presents the results more clearly. With a large range of spare parts, this noticeably speeds up the process of finding the right item.
Does the shop support dealer and B2B pricing?
Yes. User roles with different payment methods, different price groups and a price import for merchants have been retained and optimized — including the associated tax calculations.
How are VAT and shipping costs handled?
Information on country-specific VAT rates, tiered shipping costs, and base price information. These functions were fully retained and were reviewed and optimized during the relaunch.
How was the renovation carried out without risk to the ongoing shop?
Via a staging environment separate from the live system. All changes were securely developed and tested there before being transferred to the live shop — including backups and a phased rollout.
How long did the project take?
The entire implementation was planned to take around 6-8 weeks — from concept and design to the technical implementation on stage to the tested go-live.
Are you planning a WooCommerce relaunch?
Whether it's a spare parts shop, a technical product range, or a B2B retailer—we modernize WooCommerce shops without losing their established pricing, tax, and shipping logic. This reference demonstrates how a redesign can look fresh while securely preserving every essential function. Send us your shop and your goals—we'll get back to you with a clear plan.
Live reference
WooCommerce shop for boat accessories & marine spare parts — Redesign and optimization by Storetown-Media.
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