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Magento 2 online shop for the garden trade — Hermann Meyer
Migration, expansion, and ongoing support of the Magento shop for Hermann Meyer — a long-established specialist retailer for horticulture, nursery, and landscaping (since 1819) . From the switch from Magento 1 to Magento 2, including an Ajax shopping cart with cross-selling , one-page checkout, and B2B functions, to CSV product management, ERP/WMS integration, security, and continuous SEO, GEO, and AI optimization — across multiple storefronts (including DE & PL).
Project Overview
The Hermann Meyer Group is a long-established specialist retailer for horticulture, nursery, and landscaping supplies (since 1819). We have been managing their online shop for many years: Originally launched on Magento 1, we completely migrated the shop to Magento 2 —not a simple update, but a move to a completely new software architecture with new features. Today, it's a high-performance B2B and B2C shop with thousands of products, a custom, streamlined template, an Ajax shopping cart with cross-selling, a one-page checkout, automated ERP/WMS integration, and comprehensive SEO, GEO, and AI optimization—all delivered across multiple storefronts (including the German and Polish versions at meyer-shop.pl ).
Summary: Magento 2 online shop for the long-established garden retailer Hermann Meyer (since 1819) — migrated from Magento 1, with its own streamlined template, Ajax shopping cart including cross-selling for increased order value, one-page checkout with PayPal Express and Telecash, B2B & B2C functions, CSV product management (Magebees) across thousands of items, automated ERP/WMS integration, Google Shopping feed, CI-compliant transactional emails including PDFs, security enhancements (reCAPTCHA, bot/spam protection) and a complete SEO/GEO/AI layer — across multiple storefronts (DE/PL).
Technology stack
A robust Magento 2 stack, specifically supplemented with custom modules and proven extensions — powerful, maintainable and designed for a deep specialist retailer catalog:
Platform & Backend
Frontend & Theme
SEO, Feeds & Integration
Payment, Law & Security
Implemented functions
From platform migration to AI-friendly discoverability — all components interlock and are designed for efficiency, conversion and visibility:
Magento 1 → 2 migration
Migration of the existing shop to the new Magento 2 architecture, including data transfer and proven design — the basis for all further functions and long-term maintainability.
Ajax shopping cart with cross-selling
Products can be added directly to the shopping cart from category, start, and CMS pages. Related items that are frequently purchased together are also recommended—this noticeably increases the average order value.
One-page checkout & express payment
A fast, clear one-page checkout with PayPal, PayPal Express and Telecash ensures short paths from the shopping cart to the completed order.
B2B functions for specialist retailers
A dedicated business customer area, a clearly visible way to submit bulk quantity inquiries directly on the product page, and a product range that appeals to professionals and end customers alike.
CSV product import & attribute matrix
To enable Meyer to manage thousands of items himself, we have built the necessary product attributes and a clean import matrix — based on the Magebees import/export extension.
ERP/WMS Export
Orders are transferred to the merchandise management system with all essential data — manually and automatically via FTP, for a smooth ordering and shipping process.
Google Shopping Feed & Docs
Product feed creation with one click in the backend, plus individual transaction emails in Meyer corporate identity including PDF documents and product PDFs such as datasheets and assembly instructions.
Multiple storefronts (DE/PL)
The shop is distributed across multiple country storefronts — including the German and Polish storefronts at meyer-shop.pl — with a common basis and country-specific content.
Design & Special Features
The proven Meyer design provides the framework — factual, clear and suitable for specialist retailers — supplemented by its own high-performance modules for efficient shopping:
| Aspect | Implementation |
|---|---|
| design language | Proven Meyer corporate identity in green, factual and clear — optimized for a comprehensive specialist trade catalog and quick orientation. |
| Catalog UX | Clear category structure, filters and sorting across thousands of items, "Add to cart" directly from the list, and an Ajax shopping cart with recommendations. |
| Product UX | Availability & delivery time, PayPal Express, a B2B block for bulk orders, product PDFs and cross-selling — all geared towards closing the sale. |
| B2B & B2C | Switchable business/private customer area, bulk order inquiries and trade-specific information for each target group. |
| internationality | Multiple storefronts (including DE/PL) on a common Magento platform with country-specific content and languages. |
| Safety & Operations | reCAPTCHA, bot/spam protection for registration and checkout, as well as ongoing updates, monitoring and hardening for stable, secure operation. |
SEO, GEO & Findability
Technical SEO & Feeds
- Clean category and filter structure across a very deep product catalog
- Structured data (JSON-LD): Product, breadcrumb list and offer information
- Google Shopping product feed directly from the Magento backend
- A streamlined, high-performance custom template as the basis for good loading times.
GEO, AI & international discoverability
- Content formulated in such a way that it is suitable for featured snippets and AI responses.
- Multiple storefronts (DE/PL) with country-specific content and correct language signals
- Specialist retailer product range clearly defined — from nursery supplies to professional equipment
- Trust elements (tradition since 1819, buyer protection) as a trust and ranking factor
Impact: An aging Magento 1 shop has been transformed into a future-proof Magento 2 platform—faster, more secure, and deeply integrated into existing processes (ERP/WMS, feeds, documents). The Ajax shopping cart with cross-selling increases the average order value, B2B features open up access to specialist retailers, and ongoing support, including security enhancements, keeps the shop running smoothly across multiple storefronts.
Frequently asked questions about the project
Deliberately formulated so that the answers for featured snippets and AI responses can be directly adopted:
On which platform does the Hermann Meyer online shop run?
On Magento 2. The shop was completely migrated from Magento 1 to Magento 2 — not a simple update, but a move to a new software architecture, supplemented by a custom, streamlined template and new features.
What does Hermann Meyer sell in his shop?
Supplies for horticulture, nurseries, and landscaping — from tools, fertilizers, and substrates to irrigation systems, labels, and specialty products. The shop caters to both business and private customers.
What is the Ajax shopping cart with cross-selling?
Customers can add products directly to their shopping cart from category, homepage, or CMS pages without leaving the site. Related items that are frequently purchased together are also recommended, increasing the average order value.
What payment methods and integrations are available?
The one-page checkout offers PayPal, PayPal Express, and Telecash as payment options. Orders are also automatically exported to the ERP/inventory management system via FTP, and a Google Shopping feed can be created with a single click from the backend.
How is the shop kept secure and up-to-date?
Through Google reCAPTCHA and targeted bot/spam protection at registration and checkout, as well as ongoing updates, monitoring and hardening as part of continuous support — for stable, secure operation across multiple storefronts.
Is the shop internationally positioned?
Yes. The Magento 2 shop is deployed across multiple storefronts — including a German and a Polish one (meyer-shop.pl) — on a common basis with country-specific content and languages.
Are you planning a Magento shop or a migration?
Whether Magento, Shopware , or WooCommerce — we migrate, design, and maintain online shops that load quickly, are secure, and are found both nationally and internationally. This case study demonstrates how a mature Magento 1 shop was transformed into a future-proof, high-converting, and deeply integrated Magento 2 platform for B2B and B2C retailers. Feel free to contact us.
Live reference
Magento 2 online shop · Garden retailer since 1819 · B2B & B2C · SEO/GEO/AI optimized.
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