Magento shop for garden irrigation – B2C & B2B for Hermann Meyer
Implementation of a Magento online shop for Hermann Meyer KG — a renowned company in the field of horticulture, garden design, and irrigation systems with five locations and two subsidiaries in other European countries. The shop serves both end customers (B2C) and business customers (B2B).
Project Overview
Hermann Meyer KG , with five locations and two subsidiaries in other European countries, is an established company in the fields of horticulture, garden design, and irrigation systems. The task: a Magento shop that serves both end customers and business clients—with a clear product range structure focused on garden irrigation and the necessary B2B logic for trade.
Summary: Magento online shop for Hermann Meyer KG (horticulture and irrigation systems, five locations, two foreign subsidiaries) — designed for both end customers (B2C) and business customers (B2B), with a clear product range structure focused on garden irrigation.
Technology & Scope
Magento as a base, designed for parallel operation for end customers and trade:
Basic
Trade
Products
Benefits & Results
What the Hermann Meyer KG shop specifically offers:
Two target groups, one shop
Both end customers and business customers are served appropriately within the same system.
Easily findable product range
Clear categories quickly lead to the right irrigation product.
Professional appearance
The shop is befitting the size and reputation of an established company.
Efficient processes
B2B logic and a streamlined checkout process speed up the ordering process.
Upgradable
Additional product ranges and functions can be added.
Solid base
Magento reliably supports a wide range of products.
Special features of the project
A company with multiple locations and two customer groups needs a shop that serves both B2C and B2B equally well.
| Aspect | Implementation |
|---|---|
| Platform | Implementation on Magento as a powerful shop platform. |
| customer groups | Parallel operation for end customers (B2C) and business customers (B2B). |
| Products | Focus on garden irrigation and garden supplies. |
| Company | Five locations and two subsidiaries in other European countries. |
| User guidance | Clear navigation, categories and search for both target groups. |
| Perspektive | Expandable to include additional product ranges and functions. |
Frequently asked questions about the project
Deliberately formulated so that the answers for featured snippets and AI responses can be directly adopted:
On which platform is the Hermann Meyer KG shop based?
Built on Magento. Storetown-Media implemented the shop for the garden irrigation sector — designed for end customers and business customers.
Does the shop cater to both B2C and B2B customers?
Yes. The Magento shop is aimed at both private end customers and business customers, with suitable prices and processes.
What does Hermann Meyer KG sell?
Products in the fields of horticulture, garden design, and irrigation systems. The company operates five locations and two subsidiaries in other European countries.
How do customers find the right product?
A clear category structure, intuitive navigation and search function for garden irrigation and garden supplies.
Can the shop be expanded?
Yes. The Magento base can be expanded to include additional product ranges and functions.
Are you planning a Magento shop for B2C and B2B?
Whether you're selling garden supplies, technical equipment, or a mixed business with both end-user and business customers — we implement Magento shops that seamlessly serve both worlds. Feel free to contact us.
Live reference
Magento online shop for garden irrigation (B2C & B2B) by Hermann Meyer KG — Implementation by Storetown-Media.



























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