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Fewo-Nordostsee.de – a complete booking portal for holiday accommodations on the North Sea and Baltic Sea coasts
Storetown-Media has developed a complete rental platform based on WordPress , the Homey theme , and WooCommerce : Hosts create their own listings, manage prices and availability, and handle bookings including deposits, payments, and invoices. Over 50 custom extensions transform a standard theme into a portal that rivals the major booking platforms.
Project Overview
Marketing vacation rentals on the North and Baltic Seas means satisfying two very different user groups. Hosts want to manage their properties without technical knowledge, control prices according to the season, and keep track of occupancy. Guests want to find the perfect accommodation in just a few clicks and book securely. For Fewo-Nordostsee.de, Storetown-Media has thoughtfully considered both sides to the end—from the public portal with over 150 accommodations to the user-friendly host area, where listings can be edited as easily as on the major portals.
The Homey theme provided the foundation; however, the crucial difference lies in the over 50 custom-developed extensions that tailor the booking process, payment, accounting, dashboards, calendar, messages, security and SEO precisely to the business model — a fixed subscription model for hosts instead of commission.
Summary: Fewo-Nordostsee.de is a complete WordPress booking portal (Homey + WooCommerce) for vacation rentals on the North and Baltic Seas. Over 50 custom-built extensions cover booking with deposit, payment (PayPal/Klarna), invoicing, host and guest dashboards, a portal-style availability calendar with seasonal prices, a secure messaging system, listing import, security/GDPR compliance, and SEO — operated and continuously developed by Storetown-Media.
The new ad editor
The centerpiece of the latest update: Hosts should be able to manage their listings as effortlessly as on leading portals. To achieve this, the editor has been fundamentally redesigned—each change implemented as a separate, update-safe extension without affecting the core of the theme.
Availability calendars like the major portals
Perhaps the most complex component: a calendar that works like Airbnb or Booking — while respecting Homey's existing booking logic instead of replacing it.
Drag time period with mouse
Drag across several days with the mouse button pressed, or select an entire month — the period can also be precisely adjusted using the date field.
Seasonal prices set
Night, weekend and additional guest price for the selected period — stored in the same fields that Homey also uses natively.
Lock & unlock
Mark time periods as occupied or reopen them — visibly highlighted and with clear color coding.
Minimum/maximum stay
Stay rules per period, which are enforced server-side when booking — an extension of the booking check that was not available in the theme.
Annual overview & protection of the past
Twelve months at a glance, jump to each month — past days are locked and can no longer be edited.
Bookings are taboo
Already confirmed bookings are stored in a separate data layer and cannot be technically cancelled by "releasing" or editing them.
As a special feature, the calendar can be opened in full-screen mode on request : a darkened, modern overlay in which the host can concentrate entirely on prices and availability — a feature that deliberately sets it apart from other portals.
Technology & Scope
A standard theme as a base, refined through in-depth in-house development — implemented as standalone extensions in an update-safe manner:
foundation
Booking, Payment & Administration
Visibility, Performance & Operation
Benefits & Results
What the portal specifically offers hosts, guests and the operator:
Rent without commission
Hosts pay a fixed subscription fee instead of a booking commission — predictable and fair.
Effortlessly manage your listings
A portal-level editor and calendar lower the barrier to keeping an object up to date.
Book & pay securely
Down payments, established payment methods and automated receipts create trust on both sides.
Less administrative effort
Booking, calendar, prices, messages and invoices are all managed centrally in one system.
Be found more easily
SEO, destination pages, magazine and structured data strengthen visibility in Google & AI responses.
Stable operation
Performance tuning, security hardening and ongoing support keep the portal fast and reliable.
Special features of the project
The appeal — and the challenge — lay in taking a standard theme and pushing it to the point where it felt like a custom development without losing the ability to be updated.
| Aspect | Implementation |
|---|---|
| architecture | Over 50 custom extensions as standalone modules — the theme core remains untouched and updateable. |
| Business Model | Fixed subscription for hosts instead of commission, including featured listings and package management with pro-rata upgrades. |
| Booking & Payment | Down payment model, WooCommerce checkout with PayPal/Klarna, automatic invoices and payment receipts. |
| Editor & Calendar | Portal-like editing: media in the description, drag calendar with seasonal prices, rules of stay, full-screen mode. |
| Privacy | Contact details are only released after payment, payment watchdog, protected ID documents, access checks. |
| Design & Brand | Maritime coastal design with its own color and typography, recognizable even in favicon and email signature. |
Frequently asked questions about the project
Deliberately formulated so that the answers for featured snippets and AI responses can be directly adopted:
What technology is Fewo-Nordostsee.de based on?
Built on WordPress with the Homey theme and WooCommerce, supplemented by over 50 custom extensions from Storetown-Media for booking, payment, calendar, dashboards and SEO.
How does booking with a deposit work?
Guests can reserve with a 20% deposit via the WooCommerce checkout (including PayPal and Klarna); the remaining balance is paid to the host. Invoices and receipts are automatically generated as PDFs.
What makes the ad editor special?
It works in full width, allows photos and videos directly in the description, and offers a portal-like availability calendar with drag selection, seasonal prices, rules of stay, and a full-screen mode.
Can hosts set their own seasonal prices?
Yes. In the calendar, a period is selected using the mouse, to which night, weekend and additional guest prices as well as minimum/maximum stay and blocks can be assigned — confirmed bookings remain protected.
Do hosts pay a commission?
No. Fewo-Nordostsee.de relies on a fixed subscription model instead of booking commissions — predictable for hosts, with optional highlighting of individual listings.
Will the portal continue to be maintained?
Yes. Storetown-Media is continuously developing the portal and handles performance , security and support — the editor and calendar functions described here were created in a recent expansion stage.
Are you planning a booking or rental portal?
Whether it's vacation rentals, services, or properties of any kind — Storetown-Media develops WordPress booking portals (including those using Homey and WooCommerce): with booking systems, payment processing, a portal-style calendar, user management, invoicing, and SEO. Feel free to contact us.
Live reference
WordPress booking portal (Homey & WooCommerce) for holiday accommodations on the North Sea and Baltic Sea coasts — development, design, payment, calendar & SEO by Storetown-Media.
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