Case study Magento technology shop

Storetown-Media, a Magento e-commerce agency, has distinguished itself through comprehensive and customized services for online shops. Our work covers a wide range of technical adjustments, extensions, and optimizations specifically designed to improve the shopping experience, simplify administration, and increase conversion rates. This case study provides a detailed insight into our services and the added value we created for the Magento shop.

Starting point: Customer (who wishes to remain anonymous):

The online shop offers a wide range of products in the categories of solar power, robotics, promotional items, camcorders, accessories, lenses, tripods, grips, batteries, drones, gimbals, monitors, video, lighting, audio, and various brands. Sections highlighting new arrivals, leasing options, benefits for business customers, and special offers are also featured.

Project Overview

Product view optimization

• Price alerts: Implementation of a feature that allows customers to receive notifications about price changes directly in the product view.
• Wishlist integrationDisplaying the wishlist in the product view to improve the user experience.

Improving user experience

• Cookie Session Lifetime: Increased cookie session lifetime, so that products remain in the shopping cart for significantly longer.
• Transactional email customizations: Revision of the email templates for wish lists to personalize customer communication.
• Comment display in the backend: Development of a function to display customer comments on orders in the backend to improve employee communication.

Search and navigation

• Algolia Search Extension: Installation and configuration of the Algolia Search Extension, including advanced customizations for improved user guidance without JavaScript when opening the mega menu.

Tax adjustments and legal compliance

• VAT rates for EU countries: Adjustment of all VAT rates in accordance with the new law of 01.07.2021.

Technical optimizations

• Bug fixes and cron jobs: Correction of various error messages and setup of cron jobs for automatic reindexing when products change.

Marketing and Sales Support

• Cookie extensions and voucher codesPreparation and adaptation of the cookie extension in consultation with the Amasty development team; creation of 9000 coupon codes for tiered pricing.

Infrastructure and support

• Relocations to Maxcluster: Transfer and adaptation of the infrastructure for multiple domains to the Performance and to increase security.

Continuous development and consulting

• Daily index update, Further development of the open source environment, and regular consultation sessions with Harmony/Adobe and AGENTUR CHARISMARCOM to continuously improve the platform and implement current best practices.

Conclusion

Through the collaboration with Storetown-Media, the tech shop Shop.de has achieved significant improvements in user experience, technical performance, and compliance. Our customized solutions and in-depth Magento expertise enable us to sustainably optimize e-commerce platforms, thereby increasing revenue and customer satisfaction.

Contact us for a personal consultation and find out how we can help your e-commerce business achieve greater success.