WPML translation - WordPress - Eksobionics website project with WordPress and WPML

About the customer

Eksobionics is a leading provider of exoskeleton technologies that support people with physical limitations. Their advanced solutions enable users to improve their mobility and independence in their daily lives.

challenges

Eksobionics' main website needed to be adapted for the German-speaking market to increase the reach and accessibility of its innovative products and services. The task included integrating multilingual content, optimizing the user experience for German users, and improving local SEO performance.

Solutions

Our team at Storetown-Media made extensive adjustments and enhancements to the Eksobionics website to create a fully localized version for the German market. Our work included:

  • Multilingual integration: By configuring the WPML plugin, we enabled a seamless display of content in German. This included translating the menu structure, 30 pages of content and 6 blog posts, as well as FAQs and testimonials.
  • Design and navigation: We designed the German menu structure, including top navigation and footer, to ensure intuitive user guidance.
  • Technical optimization: Updates for WPML Multilingual CMS WPML string translation was performed to keep the website up to date. Furthermore, we have continuously improved the website through regular updates and adjustments, including the integration of specific pages such as "Patient and Caregiver".
  • SEO and marketing: Our ongoing work with Ranking Coach aimed to improve local SEO performance and the Online marketing to optimize. Specific adjustments, such as adapting blog posts for the German market and avoiding duplicates. Content, contributed to improved visibility.
  • Advanced features: We integrated advanced Google Analytics features, implemented PDF upload via FTP, and ensured the inclusion of an imprint for the German market.
  • technical Support: Working closely with server administrator Jorge, we overcame technical challenges, such as fixing errors in the staging environment and disabling unnecessary plugins to improve performance.

Results

Through our comprehensive adjustments and optimizations, Eksobionics has achieved a significantly improved web presence in German-speaking countries. The website now boasts an excellent user experience, improved accessibility, and increased local visibility. Our ongoing support and technical expertise have contributed to the successful establishment of the Eksobionics brand in the German market.

About Storetown-Media

Storetown-Media is your competent partner. Wordpress Web agency specializing in the creation and optimization of multilingual websites. With our extensive expertise in web design, SEO, and digital marketing, we help companies maximize their online presence and reach their target audiences more effectively.

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