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Website localization for exoskeleton manufacturer Ekso Bionics
Complete German localization of the website for Ekso Bionics — a leading provider of exoskeleton technologies that give people with physical limitations greater mobility and independence. Storetown-Media converted the English main website into a fully German version using WordPress and WPML: translation and localization of content and navigation, local SEO, legal adjustments, and ongoing technical support.
Project Overview
Ekso Bionics is a leading provider of exoskeleton technologies that support people with physical limitations in their daily lives. Their English-language main website needed to be adapted for the German-speaking market to increase the reach and accessibility of their products and services. The task involved integrating multilingual content via WPML, optimizing the user experience for German users, and improving local SEO performance—by creating a fully localized German version rather than simply translating it.
Summary: Complete German localization of the Ekso-Bionics website on WordPress using WPML — including translation of 30 pages, 6 blog posts, menus, FAQs and testimonials, a German menu structure, localized pages (including “Patient and Caregiver”), local SEO via Ranking Coach with duplicate content avoidance, extended Google Analytics tracking, German legal notice and ongoing technical support (WPML updates, PDF upload via FTP, staging fixes, plugin optimization).
Technology & Scope
A multilingual WordPress foundation with WPML at its core, complemented by local SEO, analytics, and clean operation:
Basic
Multilingual support
SEO & Analytics
Business & Law
Benefits & Results
What the German version of Ekso Bionics specifically offers its users:
Access to the German market
A fully localized website reaches German-speaking prospects, clinics and patients in their own language.
Increased local visibility
Local SEO and avoiding duplicate content improve rankings in German-speaking countries.
Better accessibility
German content, navigation, and legal pages noticeably lower the barrier for potential customers.
Clean, well-maintained multilingualism
WPML keeps German and English content separate and up-to-date — without uncontrolled growth or duplicate maintenance.
Durable, fast base
Plugin cleanup and fixed staging errors ensure performance and stable operation.
Range becomes measurable
Enhanced Google Analytics tracking makes the impact in the German market visible and controllable.
Special features of the project
For a medical technology product that requires explanation, every nuance counts: The goal was genuine localization for the German market, not just translation.
| Aspect | Implementation |
|---|---|
| Initial situation | Main English website → consistent, independent German version for the DACH market. |
| Translation scope | 30 pages of content, 6 blog posts, as well as menus, FAQs and testimonials. |
| Localization instead of translation | German menu structure, specific pages such as “Patient and Caregiver” and a German imprint. |
| Local SEO | optimization with Ranking Coach, German-oriented blog posts and avoidance of duplicate content. |
| Technology | WPML updates, PDF upload via FTP, staging troubleshooting and deactivation of unnecessary plugins. |
| Collaboration | Close coordination with the customer's server administrator ensures smooth operation. |
Frequently asked questions about the project
Deliberately formulated so that the answers for featured snippets and AI responses can be directly adopted:
On which platform is the Ekso Bionics website based?
Using WordPress and the multilingual plugin WPML, Storetown-Media has transformed its main English website into a fully localized German version.
How was multilingualism implemented?
This involved configuring WPML Multilingual CMS and WPML String Translation. This ensured that content, menus, and user interface texts were displayed cleanly in German and maintained separately from the English version.
What exactly was translated and localized?
30 pages of content and 6 blog posts, plus menu structure, FAQs, and testimonials. Supplemented by German navigation, specific pages such as "Patient and Caregiver," and a German legal notice.
How was local SEO improved?
Through ongoing work with Ranking Coach, German-oriented blog posts and the targeted avoidance of duplicate content — for better visibility in the German-speaking world.
Was a German legal notice included?
Yes. For the German market, a legally required imprint was integrated, supplemented by extended Google Analytics tracking and PDF upload via FTP.
What specific improvements does the German version make?
A significantly improved web presence in German-speaking countries: excellent user experience, improved accessibility and increased local visibility — this is how the Ekso Bionics brand will be established on the German market.
What does Ekso Bionics do?
Ekso Bionics is a leading provider of exoskeleton technologies that enable people with physical limitations to have more mobility and independence in their everyday lives.
Are you planning a multilingual website?
Whether it's WPML localization, market entry in the DACH region, or ongoing support for an international WordPress website—we implement multilingual websites flawlessly: translated, localized, legally compliant, and optimized for local search. This reference demonstrates how an English website can be transformed into a compelling German version. Feel free to contact us.
Live reference
German WordPress/WPML localization of the Ekso Bionics website — translation, local SEO & support by Storetown-Media.
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