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Magento 2 online shop with card designer — Wimmer printing company
Migration and expansion of the Magento shop for the Aachen-based printing company Wimmer (top-kartenlieferant.de) — an online card shop for weddings, births, special occasions, Christmas, and bereavement, featuring its own online design configurator (web-to-print) , lightning-fast Elasticsearch search , intelligent cross-selling, and one-page checkout. Migrated from Magento 1 to 2, designed by the advertising agency scribble — and consistently optimized for SEO, GEO, and AI.
Project Overview
For several years, we have been managing the online card shop top-kartenlieferant.de for the Aachen-based printing company Wimmer . We completely migrated their established Magento 1 shop to Magento 2 —including products, categories, and customer data. We seamlessly integrated the fresh, user-friendly layout designed by the advertising agency scribble into the system and enhanced it with powerful features: most notably, a dedicated online design configurator that allows customers to create their own cards for weddings, births, special occasions, Christmas, or bereavement. This is complemented by lightning-fast Elasticsearch search, intelligent cross-selling, a one-page checkout, and comprehensive SEO, GEO, and AI optimization.
Summary: Magento 2 card online shop for the printing company Wimmer (top-kartenlieferant.de) — migrated from Magento 1, with its own online design configurator (web-to-print) as the core, lightning-fast Elasticsearch search with autocomplete, smart 404 redirection and Google Sitelinks search box, "Customers also bought" cross-selling, one-page checkout with PayPal Express, Amazon Pay, Unzer and prepayment, EU-wide shipping as well as a complete SEO/GEO/AI layer — designed and implemented by the scribble advertising agency.
Technology stack
A powerful Magento 2 stack, specifically enhanced with custom features such as the design configurator and fast search:
Platform & Backend
Frontend & Features
SEO & Marketing
Payment & Shipping
Implemented functions
From platform migration to the core web-to-print functionality and AI-friendly discoverability — all components are interconnected and designed for conversion and visibility:
Online design configurator
The core feature: Customers design their own card — choosing fonts and colors, uploading logos or private images, writing texts for the front and inside, and adding other extras.
Magento 1 → 2 Migration
Careful transfer of products, categories and customer data into a clean Magento 2 environment, as well as the integration of the specified design into the new system.
Fast Search & Autocomplete
Elasticsearch delivers very fast, relevant results. An Ajax autocomplete feature provides suitable product suggestions after just three characters have been entered.
Smart 404 & Sitelinks logic
Search results that are not found are redirected to the most relevant product instead of a 404 page. In addition, the Google Sitelinks search box is used for SEO-friendly search results.
"Customers also bought" pop-up
After adding items to the shopping cart, jointly purchased products actually appear — a smart cross-selling element that increases the average order value.
One-page checkout & payment methods
A clear one-page checkout with PayPal Express, prepayment, Amazon Pay and Unzer (credit card, purchase on account) as well as Europe-wide shipping with country-specific costs.
Fast Mega Navigation
A clear mouse-over navigation of the main categories (wedding, birth & christening, occasions, Christmas, mourning) leads quickly and intuitively to the desired card design.
Samples, service & EU shipping
"Request samples", personal callback service and secure payment combine the online shop with the consulting quality of an established printing company — shipping is available throughout Europe with country-specific shipping costs.
Design & Special Features
A fresh, friendly card design — complemented by its own powerful features that make designing and ordering easy and high-quality:
| Aspect | Implementation |
|---|---|
| design language | Fresh, cheerful layout by the scribble advertising agency, implemented pixel-perfectly and with high performance in Magento 2 — brand-loyal and sales-driven. |
| Design (Web-to-Print) | Custom configurator with font and color selection, image/logo upload and individual texts for front and inside — cards are designed directly online. |
| Search UX | Elasticsearch with Ajax autocomplete, 404 redirection to the nearest product and Google Sitelinks search box for smooth searching. |
| Conversion | "Customers also bought" popup, clear mega navigation and a streamlined one-page checkout with many payment options. |
| Service | "Request a sample", callback service and secure payment combine the online shop with the consulting quality of an established printing company. |
| Discoverability | SEO/GEO/AI optimization with structured data, clean categories, and content that is adaptable for featured snippets and AI responses. |
SEO, GEO & Findability
Technical SEO
- Google Sitelinks search box for an SEO-friendly presentation of the internal search.
- 404 search results are redirected to the nearest product (no dead ends)
- Structured data (JSON-LD): Product and Breadcrumb List
- Fast search and a streamlined frontend as the basis for good loading times
GEO & AI Discoverability
- Content formulated in such a way that it is suitable for featured snippets and AI responses.
- Clear occasion categories (wedding, birth, special occasions, Christmas, bereavement) as thematic entry points.
- Web-to-print functionality as a strong unique selling point — good for brand and visibility
- Trust elements such as "request a sample", secure payment and EU-wide delivery
Impact: The migrated Magento 1 shop has become a modern Magento 2 platform with a genuine unique selling proposition: Customers design their own cards using the online design configurator, while fast search, smart 404 logic and "Customers also bought" cross-selling ensure a smooth, conversion-rich shopping experience.
Frequently asked questions about the project
Deliberately formulated so that the answers for featured snippets and AI responses can be directly adopted:
What is special about the online card shop of the Wimmer printing company?
The centerpiece is an online design configurator (web-to-print): Customers design their own cards — with a selection of fonts and colors, upload of their own images or logos and individual texts for the front and inside.
On which platform does the shop run?
On Magento 2. The shop was fully migrated from Magento 1 — including products, categories and customer data — and the layout designed by the scribble advertising agency was cleanly integrated into the system.
How fast is the product search?
Very fast: The search is based on Elasticsearch and uses Ajax autocomplete to deliver relevant product suggestions after just three characters have been entered. Any results not found are redirected to the nearest product.
What payment methods are there?
The one-page checkout offers PayPal Express, prepayment, Amazon Pay, and Unzer (credit card and purchase on account). Shipping is available throughout the EU with country-specific shipping costs.
What card-related occasions does the shop cover?
Among others, weddings, births & baptisms, occasions, Christmas & New Year's and bereavement — easily accessible via quick mouse-over navigation of the main categories.
How does the shop boost sales?
Through intelligent cross-selling: After clicking "Add to cart," a pop-up displays products that were actually purchased together. This increases the average order value without being intrusive.
Are you planning a Magento shop, web-to-print, or a migration?
Whether Magento, Shopware , or WooCommerce, whether a standard shop or a custom product configurator —we migrate, design, and maintain online shops that load quickly, are user-friendly, and rank well in search results. This case study demonstrates how a Magento 1 shop can be transformed into a modern web-to-print platform with a truly unique selling proposition. Feel free to contact us.
Magento 2 · Web-to-Print
Online card shop with design configurator for the Wimmer printing company
Magento 1-to-2 migration · Online map designer · Elasticsearch · Cross-selling · SEO/GEO/AI optimized.
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