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All 24 articles in Online Marketing – current tips, tutorials and news.
Storetown Media's "Online Marketing" category contains 24 articles. Key topics include: website, performance, SEO, optimization, marketing, platform, products, structure, target audience, and success. Popular articles: 💾 Retro websites of the 90s: what shaped them and what is different today? 📟, 🔎 Why 404 pages can secretly be your best salesperson 🧭, Newsletter concept that sells: Step by step to a plan that works, 📧Integrating Mailchimp into WooCommerce: Tips and tricks for newsletters that sell without being annoying🛒, 🔎GEO vs. SEO vs. AI: How does website and online shop optimization change with regard to new technologies, and is classic SEO being replaced?🤖.
From June 19, 2026, things will become more concrete for many online shops in the EU. Anyone who allows consumers to order online must make the right of withdrawal more easily accessible digitally. This refers to an electronic withdrawal function, often also called a withdrawal button. It might sound like a simple button, but it's not. Behind it lies a complete process with clear user guidance…
Are your content being found by ChatGPT, Perplexity, and Google AI Overviews? Here's how to check your AI visibility – an honest assessment of AI crawlers, robots.txt, and llms.txt.
Your shop can have great products, fair prices, good images, and strong campaigns. But if the site feels sluggish, jumps around, stutters, or responds to clicks like it's had its second coffee in the afternoon, you'll lose trust, visibility, and sales. That's exactly where the Core Web Vitals come in. And yes, by 2026 they'll be essential for online shops…
Anyone running a website or online shop today has noticed it long ago. The rules of the game are changing. Google remains important, of course. But alongside it, new ways are emerging for people to find content. They ask ChatGPT, use Perplexity, click on AI Overviews, have product recommendations summarized directly, or get answers without opening ten search results. That's precisely where…
TikTok is much more than just dance and comedy. For many, it's a sales channel that feels like a conversation. You watch a video, you understand the product, you buy it, all without leaving the app. It's fast. It's emotional. And it's measurable if you set it up properly. I'll tell you how…
How to build your own TikTok shop, step by step. Why a TikTok shop can make so much sense right now. You know the feeling. You're scrolling. You stop and look. You see a product in a video. And your mind says, oh okay, I need that. That's exactly where a TikTok shop comes in. You sell directly where…
You've got WooCommerce up and running, your products look great, your checkout is working perfectly, and now comes the moment: you want to win back customers instead of constantly buying new ones through ads. That's exactly where a newsletter becomes a quiet revenue engine. If it's integrated seamlessly. And if you treat it like a product, with setup, testing, and clear rules. Mailchimp is perfect for this…
Yes, those "Ugh, page not found" moments. This is exactly where you can catch people who are about to leave. And you can turn them into customers. Sounds cheeky, but it's pure technology. Today you'll learn how to cleverly use 404 errors: UX, SEO, routing, tracking, commerce modules, personalization, A/B testing. Plus, concrete copy examples, widgets, metrics, and a ready-made FAQ template for rich snippets…
Today we're feeling a bit nostalgic :-). We've built a little retro website that evokes memories of the 90s: Here's a link to our 90s retro website (please don't be alarmed :-)). The context for why 90s websites looked the way they did: In the 90s, internet access was slow. Modems had speeds of 28.8 to 56 Mbps…
You want more orders, less wasted effort, and clear planning in your email marketing. This guide shows you how to build a newsletter strategy that consistently generates revenue. You'll get concrete steps, templates, and checklists. You can start each step today. 1. Clarify your goal, define key performance indicators (KPIs). Without a goal, there's no plan. Define measurable goals for the next three months. Revenue…
Successful online marketing campaigns by smaller online shops are often characterized by creativity, target group focus, and efficient use of budgets. Examples include:
1. Local search engine optimization (SEO) for regional visibility.
2. Influencer collaborations with micro-influencers to increase credibility and reach.
3. Social media competitions that promote user-generated content and engage the community.
4. Email marketing with personalized offers and newsletters tailored to customer purchasing behavior.
5. Content marketing with useful blog posts or tutorials that offer added value and generate organic traffic.
6. Retargeting campaigns that re-engage visitors who have already visited the shop.
These approaches help smaller online shops increase their brand awareness, improve customer loyalty, and ultimately increase sales.
Local electronics stores in Langeln can use various Magento tools to manage product reviews and customer feedback online. These tools include:
1. Magento Product Reviews Extension: An extension that allows you to efficiently collect, moderate, and display customer reviews.
2. Yotpo: A popular tool that collects product reviews and offers Q&A features to increase customer engagement.
3. Bazaarvoice: A platform that collects and analyzes reviews to gain insights into customer behavior.
4. Trustpilot: A rating system that allows customers to leave feedback, which can then be displayed on the store's website.
5. Magento 2 Review Reminder: A module that sends automated reminder emails to customers to ask them for a review after their purchase.
These tools help local electronics stores in Langeln to collect, manage and use customer feedback to build trust with future customers and improve their online presence.
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