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Four custom extensions in the Adobe Commerce Marketplace – from the same practical experience as these projects. Marketplace profile
Complete migration and redesign of Industriearmaturen-Shop24.de
Magento 2 online shop for the garden trade – Hermann Meyer
Before & After: Storetown-Media's comprehensive digital strategy for Huck GmbH
Barbarian.eu Magento 2 ProjectAll Magento references Our checkout plugin is located in the official WordPress.org directory – reviewed according to its guidelines. View in directory
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
hairdoshop.de – the same shop built in WooCommerce and Shopify
Propellerdiscount WooCommerce Shop Redesign
WooCommerce wine shop in 3 languagesAll WooCommerce references Shopware 6 from Tornesch: Switching from Shopware 5, custom themes and integration with the merchandise management system.
Shopware project newxise
New Shopware shop
Magento reference for selling vegan food: Happy CheezeAll Shopware references Migration of existing shops to Shopify, custom themes and the mandatory German information.
hairdoshop.de – the same shop built in WooCommerce and ShopifyAll Shopify references Company websites and portals based on WordPress – the same foundation on which our plugins are also created.
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
Custom WordPress theme for a North Sea holiday home – The Blue House in FriedrichskoogWooCommerce shop for hair extensions – the multilingual hairdo online shop
Carpenter's website with WordPress – De Holtworm Carpentry in FriedrichskoogAll WordPress references In e-commerce since 2012
Online shops, websites and everything related to them – from Hamburg / Tornesch in the Pinneberg district.
Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.
Storetown Media's "E-Commerce News - Tips & Tricks" category contains 79 articles. Key topics include: checkout optimization, Magento, SEO, e-commerce, Shopware, WooCommerce, design, Core Web Vitals, tips, and marketing. Popular articles: 🤖How AI builds personalized homepages, dynamically for each visitor🛒, 🖼️ What online shoppers secretly think about your product images 🔎, ✅ The invisible trust: Microcopy in the online shop ℹ️, 💾 Retro Webshop: My Date with the 90s – and What We Can Do Better Today 🛒, 🔔 Why online shoppers hate pop-ups, and how you can learn to love them ✉️.
Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.
You build online stores. You know deadlines. Here you'll find clear steps to reduce loading times. No fluff. What matters: Loading time isn't a feeling, it's measurable. Use metrics from Google's Core Web Vitals. Focus on three points: Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift. Goals: LCP < 2,5 s, INP <…
You want more orders, less wasted effort, and clear planning in your email marketing. This guide shows you how to build a newsletter strategy that consistently generates revenue. You'll receive concrete steps, templates, and checklists. You can start each step today. 1. Clarify your goal, define key performance indicators (KPIs). Without a goal, there's no plan. Define measurable goals for the next three months. Revenue…
You want growth, solid results, satisfied customers. Then first dispel some common misconceptions. Here you'll find 15 common myths, clear counterarguments, data, examples, and actionable steps you can take today. Your benefit in 60 seconds: Identify typical thinking errors in your online store. Find the levers with the greatest impact. Use checklists you can implement immediately. Contents Myth 1:…
You want more orders. Your customers want a seamless experience. This article provides clear to-dos that you can implement today. 1. Clear orientation from the first click. Your shop must be self-explanatory in seconds. Visitors don't read, they scan. They look for starting points, categories, filters, search. Everything should be logical.
Your customers reach for their smartphones first. They don't wait. They compare, scroll, tap, and buy. You win if your mobile site loads quickly, has a clear layout, and the checkout process is seamless. Why mobile matters now: Mobile is the first point of contact. In many markets, mobile traffic exceeds desktop traffic. This is shown by ongoing analyses such as…
You know the phrases. Someone means well but overlooks how e-commerce works in practice. Here you'll find short, direct answers, project examples, and mini playbooks. You can use them immediately. Share your own classics in the comments below. 1. Misconception: SEO is a project component, not a process. What's being said: Please do…
The checkout process is the crucial moment in an online shop. It determines whether a visitor actually makes a purchase or abandons the shopping cart. Studies show that over 70 percent of all shopping carts are abandoned before completion. The reasons often lie in the checkout process itself: too complicated, too many steps, or a lack of payment options. In this article, I'll show you how…
Product images are the first point of contact between your online shop and potential customers. They often determine within seconds whether someone adds a product to their shopping cart or leaves the shop. Studies show that over 75% of all purchasing decisions in e-commerce are influenced by the quality of product images (source: Nielsen). This makes it all the more important to avoid typical mistakes…
You develop online shops and are faced with the decision: Shopware 6 or Shopify? Both systems are powerful – but technically fundamentally different. Here you'll learn what's important for you as a developer. 1. Hosting and System Architecture Shopify: Fully hosted (SaaS). No server configuration required. Ideal for quick setups. Shopware 6: Self-hosted or in the cloud. You have…
Do you read customer reviews before buying a product? Good. But beware: many reviews are fake – bought or automatically generated. They're designed to create trust where skepticism is actually warranted. In this article, you'll learn how to distinguish real reviews from fake ones. Why do fake reviews exist? Online retailers use reviews as a sales tool. Positive reviews increase…
Do you process personal data in your online shop? Then you must comply with the General Data Protection Regulation (GDPR). Many shops violate the GDPR – often unknowingly. This can be costly. Here's how to check if your shop is legally compliant. 1. Is your privacy policy in place and up-to-date? Every shop needs a complete privacy policy. It must explain precisely:…
What is a shop relaunch? A shop relaunch isn't just about a new design. It's a complete overhaul of your online store. The goal is to improve technology, user experience, content, and design – so you can increase sales and work more efficiently. 6 clear signs that a relaunch is needed: 1. Outdated design: Your shop looks like it was designed by…
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