DE
EN
Four custom extensions in the Adobe Commerce Marketplace – from the same practical experience as these projects. Marketplace profile
Complete migration and redesign of Industriearmaturen-Shop24.de
Magento 2 online shop for the garden trade – Hermann Meyer
Before & After: Storetown-Media's comprehensive digital strategy for Huck GmbH
Barbarian.eu Magento 2 ProjectAll Magento references Our checkout plugin is located in the official WordPress.org directory – reviewed according to its guidelines. View in directory
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
hairdoshop.de – the same shop built in WooCommerce and Shopify
Propellerdiscount WooCommerce Shop Redesign
WooCommerce wine shop in 3 languagesAll WooCommerce references Shopware 6 from Tornesch: Switching from Shopware 5, custom themes and integration with the merchandise management system.
Shopware project newxise
New Shopware shop
Magento reference for selling vegan food: Happy CheezeAll Shopware references Migration of existing shops to Shopify, custom themes and the mandatory German information.
hairdoshop.de – the same shop built in WooCommerce and ShopifyAll Shopify references Company websites and portals based on WordPress – the same foundation on which our plugins are also created.
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
Custom WordPress theme for a North Sea holiday home – The Blue House in FriedrichskoogWooCommerce shop for hair extensions – the multilingual hairdo online shop
Carpenter's website with WordPress – De Holtworm Carpentry in FriedrichskoogAll WordPress references In e-commerce since 2012
Online shops, websites and everything related to them – from Hamburg / Tornesch in the Pinneberg district.
Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.
Storetown Media's "E-Commerce News - Tips & Tricks" category contains 79 articles. Key topics include: checkout optimization, Magento, SEO, e-commerce, Shopware, WooCommerce, design, Core Web Vitals, tips, and marketing. Popular articles: 🤖How AI builds personalized homepages, dynamically for each visitor🛒, 🖼️ What online shoppers secretly think about your product images 🔎, ✅ The invisible trust: Microcopy in the online shop ℹ️, 💾 Retro Webshop: My Date with the 90s – and What We Can Do Better Today 🛒, 🔔 Why online shoppers hate pop-ups, and how you can learn to love them ✉️.
Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.
They build online stores. I love good online stores. So let's talk: about people who shop with screen readers. They want the same thing as everyone else. Find products. Feel confident. Pay. Receive the package. Period. Your job is to clear the way for them. This isn't a "nice to have." This is customers and revenue. In this post, you'll get…
They slap a huge "Free Shipping" banner on their shop and expect a rocket-like increase in conversions? Cute. In reality, many users scan the banner away. Why? Because our brains use a few fixed shortcuts when shopping. They filter out decorations, search for relevance in real time, and only consider costs where they hurt:…
For shop developers and retailers. How micro-UX builds trust, reduces uncertainty, and smooths checkout flows. In short, your shop appears reliable when it clearly displays its status. A loading indicator confirms every action. Buyers see that something is happening. This reduces stress, prevents double-clicks, and lowers cart abandonment. This, in turn, increases conversions. What is a loading indicator in micro-UX? Micro-UX…
Hi, I'm the one who drinks a latte during code reviews, hunts bugs with humor, and gets mildly panicked by "Why is this loading?" Today we're tackling three real checkout traps that developers often unintentionally include. No blame, just love, data, and clear to-dos. You'll get concrete tips, clean examples, and a comprehensive FAQ to take away. So, sit down for a moment…
Hey, Sophie here, 27, coffee-fueled and code-obsessed. I like quick deployments. Google does too, as long as you follow its rules. In online stores, technology and SEO often clash. This hurts traffic. Here, I'll show you typical pitfalls that cost you rankings and how to avoid them cleanly. You'll get clear checks, concise code examples, and a 10-part FAQ.
Let's be honest: Nobody wakes up in the morning thinking, "I really feel like creating a new password today." Your customers want to buy, not type. A mandatory customer account turns a quick "Take my money" moment into a "Ugh, later" moment. And in e-commerce, "later" often means "never." I'll show you why mandatory registration at checkout slows down your conversion rate, how…
AI tools can make life easier for online shop operators in many ways, by automating processes, creating personalized customer experiences, improving data analytics, and supporting decision-making. Some of the best AI tools in e-commerce include:
1. Chatbots and virtual assistants (e.g., IBM Watson Assistant, LivePerson) for customer service and support.
2. Personalization engines (e.g. Kibo Personalization, Adobe Experience Cloud) for customizing the shopping experience.
3. Recommendation systems (e.g. Nosto, Recomatic) for customized product suggestions.
4. Warehouse and inventory management tools (e.g. Locus Robotics, Blue Yonder) to optimize warehousing.
5. Price optimization tools (e.g., Competera, Price2Spy) for dynamic pricing.
6. Image recognition and visual search (e.g. Clarifai, ViSenze) to improve product search.
7. Marketing automation (e.g., Marketo, HubSpot) for targeted advertising campaigns.
8. Fraud detection systems (e.g., Riskified, Kount) for fraud detection and prevention.
These tools help to increase efficiency, improve customer satisfaction and boost sales by bringing data-driven insights and automation to e-commerce.
You know the feeling: shopping cart full, mood great, one last click at checkout, and bam, a shipping fee pops up that feels like a bucket of cold water. It's precisely at this point that it's decided whether your shop makes a killing or suffers the heartbreak of an abandoned order. Today, I'll show you, frankly but with a wink, how buyers perceive shipping costs…
A customer clicks "Buy," and your shop sends a thank-you message. This is where your opportunity to boost sales lies. Order confirmations command high attention, create clear expectations, and inspire genuine trust. You leverage this to answer questions, reduce returns, and drive repeat purchases. I'll show you how to create technically sound, legally compliant, and sales-boosting transactional emails. With examples, tests, and a checklist that…
Small color differences, big impact: If your hoodie screams "sage" in the picture but whispers "frog green" in real life, it'll quickly end up back in the return stream. Here, I'll show you how to present color in a way that meets expectations, reduces returns, and makes your shop appear professional, modern, and trustworthy. Why color is more than just decoration: Colors sell. They set expectations…
Buyers see images first. They check details, dimensions, and usage. They look for proof that the product fits into their everyday lives. You guide this assessment with your image strategy. This article shows you clear steps. Contents: Buyer Perspectives, Practical Checklist, Image Types, Practical Checklist, Presentation, Technology and Performance, Industry Tips, Mobile Gallery, Image SEO, Workflow and QA, AB…
You're losing customers who already know what they want. These users are searching by product name, brand, or item number. If you don't offer a search field, some will abandon the search or end up on product lists that aren't relevant. A visible search function reduces search paths, clarifies results, and increases sales. This applies to both B2C and B2B. Especially on mobile devices, every tap counts. Why…
{% endif %} {% if title and title != "" %}
{{ title }}
{% endif %} {% if excerpt and excerpt != "" %}
{{ excerpt | truncatewords: 25 }}
{% endif%}
