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Four custom extensions in the Adobe Commerce Marketplace – from the same practical experience as these projects. Marketplace profile
Complete migration and redesign of Industriearmaturen-Shop24.de
Magento 2 online shop for the garden trade – Hermann Meyer
Before & After: Storetown-Media's comprehensive digital strategy for Huck GmbH
Barbarian.eu Magento 2 ProjectAll Magento references Our checkout plugin is located in the official WordPress.org directory – reviewed according to its guidelines. View in directory
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
hairdoshop.de – the same shop built in WooCommerce and Shopify
Propellerdiscount WooCommerce Shop Redesign
WooCommerce wine shop in 3 languagesAll WooCommerce references Shopware 6 from Tornesch: Switching from Shopware 5, custom themes and integration with the merchandise management system.
Shopware project newxise
New Shopware shop
Magento reference for selling vegan food: Happy CheezeAll Shopware references Migration of existing shops to Shopify, custom themes and the mandatory German information.
hairdoshop.de – the same shop built in WooCommerce and ShopifyAll Shopify references Company websites and portals based on WordPress – the same foundation on which our plugins are also created.
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
Custom WordPress theme for a North Sea holiday home – The Blue House in FriedrichskoogWooCommerce shop for hair extensions – the multilingual hairdo online shop
Carpenter's website with WordPress – De Holtworm Carpentry in FriedrichskoogAll WordPress references In e-commerce since 2012
Online shops, websites and everything related to them – from Hamburg / Tornesch in the Pinneberg district.
Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.
Storetown Media's "E-Commerce News - Tips & Tricks" category contains 79 articles. Key topics include: checkout optimization, Magento, SEO, e-commerce, Shopware, WooCommerce, design, Core Web Vitals, tips, and marketing. Popular articles: 🤖How AI builds personalized homepages, dynamically for each visitor🛒, 🖼️ What online shoppers secretly think about your product images 🔎, ✅ The invisible trust: Microcopy in the online shop ℹ️, 💾 Retro Webshop: My Date with the 90s – and What We Can Do Better Today 🛒, 🔔 Why online shoppers hate pop-ups, and how you can learn to love them ✉️.
Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.
Your online shop is doing well, but your inbox is overflowing. Always the same questions, always at times when you'd rather be off work. Lost tracking link, pending return, forgotten password, sizing questions, payment problems. Sounds like everyday life, right? That's exactly where ChatGPT comes in. An AI that understands questions, formulates answers, and ideally puts your customers at ease…
You have traffic, you have shopping carts, but sales are falling short of your expectations. Welcome to the checkout, the part of your shop where users either celebrate or flee. This is precisely where artificial intelligence gets interesting. AI can analyze your checkout behavior and even predict who is about to abandon their purchase. In this post, I'll show you how…
Imagine having an SEO team that never gets tired, doesn't need coffee, never gets sick, and yet works day and night for your shop. That's exactly what it feels like when you intelligently integrate AI into your SEO processes. You remain in charge of strategy, setting goals, tone, and priorities…
You're sitting in front of your shop, wondering: Which design will generate more sales? A bigger "Buy" button? Less text? Different images? You can guess, you can debate, or you can let the data do the talking. And not sometime in the future, but almost in real time, powered by AI. That's exactly what this is about. You'll learn how to use AI for A/B testing in your online shop…
Imagine your homepage greeting every visitor like a good friend who knows exactly what they're looking for. No generic sliders, no standard teasers, but content that feels tailor-made for that specific person. That's precisely what AI delivers when you integrate it seamlessly into the frontend. For you as a shop owner or developer, this means…
You have better things to do than play hide-and-seek with fraudsters. I'll show you how AI can protect you in your daily work without killing your conversions. We'll talk about smart signals, clean workflows, and clear KPIs. By the end, you'll know which checks to activate, which metrics to track, and how to make your team fraud-ready.
Do you want to automatically move data from your shop into Microsoft Dynamics 365, launch smart apps for your team, build live dashboards, and help customers via chatbot? Welcome to the Power Platform. I'll show you how the building blocks fit together, where the real leverage lies, and how to get everything up and running in your daily routine – without writing a single line of code. This…
You know the feeling. You just want to quickly check a product, but the font is tiny. You squint, zoom in, and lose interest. That's exactly when you lose conversions. Good typography takes users by the hand. It guides, clarifies, reassures, and makes purchasing decisions easy. In this guide, I'll show you how to use…
You want to know what will truly matter in e-commerce in 2025. You don't want empty promises, you want results. Here you get both: three real AI tools that you can implement in your shop today. Each tool targets a key driver of sales: search and recommendations, images and perception, content and decisions. You'll get clear steps that will enable you to…
Yes, those "Ugh, page not found" moments. This is exactly where you can catch people who are about to leave. And you can turn them into buyers. Sounds cheeky, but it's pure technology. Today you'll learn how to cleverly use 404 errors: UX, SEO, routing, tracking, commerce modules, personalization, A/B testing. Plus, concrete copy examples, widgets, metrics, and a ready-made FAQ template for rich snippets.
TL;DR: As few clicks as necessary, as many as make sense. There's no magic number. But there are guidelines. Many shops realistically end up with 4 to 8 clicks from shopping cart to order confirmation. The crucial factor isn't the sheer number of clicks, but the friction behind them. Each click should only require what's necessary, communicate clearly, and be error-free…
Why Support Drives Conversion: Support acts as a hinge between motivation and trust. Users have a question. If you answer it quickly and specifically, the buying process remains stable. If not, friction arises, along with doubt, and ultimately, abandonment. Support compensates for missing UI instructions, clarifies uncertainties about delivery times, returns, payment methods, or product selection. It provides speed, security, and guidance.
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