Current e-commerce news, practical tips and tricks for online retailers – from conversion optimization to payment and shipping, presented in an easy-to-understand way by the Storetown Media team.

Magento extension tax sync 🧾Magento Extension: EU Tax Rate Sync for Magento 2 Community🌍 Backup

🧾Magento Extension: EU Tax Rate Sync for Magento 2 Community🌍

VAT in online retail is like glitter. You'll still find it everywhere weeks later. Everything's fine at first, then a country changes a rate, and suddenly you're searching for the error in the checkout, even though your code was perfectly clean. That's exactly where EU Tax Rate Sync for Magento 2 Community comes in. This free extension automatically synchronizes VAT rates. It imports…

Well-paid e-commerce jobs 💰Which e-commerce jobs are the most lucrative and have the best future?🛒 business

💰Which jobs in e-commerce are the most lucrative and have the greatest future?🛒

You want to earn money in e-commerce and still feel that your job won't be outdated in three years. Understandable. E-commerce is fast-paced, data-driven, and sometimes a bit chaotic, but that's precisely what makes the opportunities so great. I'll show you the roles that pay well today and will become even more important tomorrow. Plus, you'll get…

Multi-channel distribution 🛒 Multi-channel distribution and marketplace integration: advantages and disadvantages, and when it makes sense 🔗 Retailers

🛒Multi-channel distribution and marketplace integration: advantages and disadvantages, and when it makes sense.🔗

You're currently selling in your own online store and considering launching on marketplaces as well. Or perhaps you're already operating on two channels and realizing things can quickly become chaotic if inventory, pricing, and returns aren't properly aligned. Multi-channel retailing sounds like more revenue, greater reach, and more stability. Often, that's true. But it also brings more complexity, more…

Custom development shop ⚙️Scaling in e-commerce: When is a custom development worthwhile instead of a standard shop?🚀 Custom Development

⚙️Scaling in e-commerce: When does a custom development make more sense than a standard shop?🚀

You're scaling your shop and realizing that some things feel like a dress that's too tight after pizza and ice cream. It's still manageable, but you're not moving freely anymore. Orders are increasing, teams are growing, channels are expanding, and suddenly every little feature takes weeks. That's often the moment when the question pops up: Is it enough…?

ERP e-commerce integration: Connecting ERP, CRM and inventory management with Magento, WooCommerce and Shopware; comparison of SAP Business One, Microsoft Dynamics 365, Oracle NetSuite and Actindo; B2B price lists

Integrating inventory management systems for Magento, WooCommerce and Shopware: SAP Business One, Dynamics 365, NetSuite and Actindo compared

You want your online shop to accept orders, display accurate stock levels, generate clean invoices, and prevent your team from having to search through five different tools simultaneously. That's precisely what integrations between your shop and ERP, CRM, or inventory management systems are for. With a proper connection, data flows automatically instead of someone having to copy spreadsheets. In this article, I compare SAP Business One…

Get your online shop built by an agency 🛒 Get your online shop built: how to make your online shop a worthwhile project ⚙️ Magento

🛒Have a shop created for you: how to make your online shop a worthwhile project⚙️

You want an online shop that sells. Not just a pretty screen with a shopping cart icon. That's exactly what this is about. If you want to have a shop built, you're not just buying a theme. You're buying clarity, clean technology, good content, and a plan that takes you from scratch to launch. I'll guide you through the most important decisions.

Multilingual shops 🌍Internationalization: Implementing multilingual shops and multi-currency functionality in Shopware and Magento💱 International checkout

🌍Internationalization: Implementing multilingual shops and multi-currency functionality in Shopware and Magento💱

You want to sell in other countries. Great idea. But internationalization isn't a case of "translate and you're done." If you rush it, your shop will end up with mixed languages, odd prices, incorrect taxes, and a checkout process that frustrates customers. If you plan it carefully, your shop will look like it was built right there in the target country. Language…

WooCommerce ERP CRM 🔄Optimize ERP and CRM integration for WooCommerce: How to synchronize products, customers, and orders flawlessly 🧩 WooCommerce product master data

🔄Optimize ERP and CRM integration for WooCommerce: How to synchronize goods, customers, and orders flawlessly🧩

Worst-case scenarios: The shop's inventory is incorrect, yesterday's prices are in the ERP system, customers appear twice in the CRM, and somewhere an order is stuck in a stalled status like chewing gum on a sneaker. This isn't a disaster, it's a system problem. And it can be solved by bringing structure to the process. Here, I'll show you how…

Migrating from WooCommerce to Shopware 🚚Story: Migration from WooCommerce to Shopware 6 – Step-by-step & typical pitfalls 🛒 E-commerce replatforming

Migrating WooCommerce to Shopware 6: Step by step and typical pitfalls

You're sitting in front of your WooCommerce shop, looking at your plugins, sighing deeply, and thinking, "This could all be done more efficiently." Welcome to the club. This is exactly where the story begins of how to migrate your shop from WooCommerce to Shopware 6 – cleanly, predictably, and without emotional meltdowns. In this article, I'll guide you through the entire process.

Shopware headless commerce 🛒Headless Commerce with Shopware 6 – how to cleanly connect the frontend framework and API shop⚙️st⚙️ headless commerce shopware 6

🛒Headless Commerce with Shopware 6 – how to cleanly connect the frontend framework and API shop⚙️

You have a Shopware 6 shop and want to build your own frontend with Vue, React, Next, or Nuxt. Welcome to the headless world. Here, you separate the shop logic from the storefront, retrieve all data via the API, and design the frontend exactly as you need it. Sounds like a lot of freedom. And it is. But without…

AI predicts sales 📈 How AI can predict your sales – Forecasting in e-commerce 🤖 blog

📈 How AI can predict your sales – Forecasting in e-commerce 🤖

One month your sales skyrocket, the next your shop seems more like a quiet Sunday morning. Sometimes the new campaign performs brilliantly, sometimes nobody clicks on your ads. Yet you're still expected to decide how much budget to allocate, how full your warehouse should be, and whether hiring new support staff is worthwhile.