Online shops, websites and everything related to them – from Hamburg / Tornesch in the Pinneberg district.
Magento, Shopware, WooCommerce, Shopify
WordPress & Joomla!
ERP, CRM & Inventory Management
SEO and AI search engine optimization
📰
E-news for ambitious developers - read up to speed
Technical articles for e-commerce developers: Magento, WooCommerce and Shopware technology, interfaces, performance and best practices from daily project work.
Storetown Media's "E-News for Ambitious Developers - Read Your Way to Success" category contains 32 articles. Key topics include: Core Web Vitals, Checkout Optimization, Magento, Design, Shopware, SEO, WooCommerce, Checkout, Blog, and Marketing. Popular articles: 💾 Retro Webshop: My Date with the 90s – and What We Can Do Better Today 🛒, 🔔 Why online shoppers hate pop-ups, and how you can learn to love them ✉️, 🔒 How-to: Remove malware from Magento and protect it in the future 🛡️, 🛠️ Why shop developers often unknowingly destroy SEO🚦, 🧾3 checkout traps developers accidentally create – and how to smartly avoid them💳.
Technical articles for e-commerce developers: Magento, WooCommerce and Shopware technology, interfaces, performance and best practices from daily project work.
Yes, those "Ugh, page not found" moments. This is exactly where you can catch people who are about to leave. And you can turn them into buyers. Sounds cheeky, but it's pure technology. Today you'll learn how to cleverly use 404 errors: UX, SEO, routing, tracking, commerce modules, personalization, A/B testing. Plus, concrete copy examples, widgets, metrics, and a ready-made FAQ template for rich snippets.
For shop developers and retailers. How micro-UX builds trust, reduces uncertainty, and smooths checkout flows. In short, your shop appears reliable when it clearly displays its status. A loading indicator confirms every action. Buyers see that something is happening. This reduces stress, prevents double-clicks, and lowers cart abandonment. This, in turn, increases conversions. What is a loading indicator in micro-UX? Micro-UX…
Hi, I'm the one who drinks a latte during code reviews, hunts bugs with humor, and gets mildly panicked by "Why is this loading?" Today we're tackling three real checkout traps that developers often unintentionally include. No blame, just love, data, and clear to-dos. You'll get concrete tips, clean examples, and a comprehensive FAQ to take away. So, sit down for a moment…
Hey, Sophie here, 27, coffee-fueled and code-obsessed. I like quick deployments. Google does too, as long as you follow its rules. In online stores, technology and SEO often clash. This hurts traffic. Here, I'll show you typical pitfalls that cost you rankings and how to avoid them cleanly. You'll get clear checks, concise code examples, and a 10-part FAQ.
I treated myself to the retro webshop and feel like I'm carrying a Tamagotchi in one hand and a 56k modem in the other. Come along – we'll look at what was super modern back then, what no one bats an eye at today, and what lessons your shop could use right now. Why the retro shop immediately grabbed me: It's…
You want a fast frontend for Magento 2. You want good Core Web Vitals, clean templates, and short development times. Hyvä delivers exactly that. Here you'll learn what Hyvä is, what advantages it offers, and how to use it effectively in your shop. What is Hyvä? Hyvä is a modern frontend for Magento 2. It…
Pop-ups are polarizing. Many visitors find them annoying. Merchants see them as an opportunity for leads, subscriptions, or sales. Both are true. The difference lies in how you use them. You can plan pop-ups to be beneficial instead of a hindrance. This guide provides rules, playbooks, examples, and a checklist. You'll learn when a pop-up is appropriate, what content works, how to…
The header guides every visitor. It determines whether users find what they need. It shapes trust, orientation, and pace. It controls click paths, search intent, and conversion. The header has an impact in the first few seconds; users quickly check the logo, search results, and initial navigation points. They don't read; they scan. The header must offer clear pathways. It…
You want more visitors to your shop to buy, register, or inquire. CRO provides the framework to achieve this measurably. Here you'll find the basics, examples, formulas, and concrete instructions. Contents: What is CRO? Why CRO is important for shops; Key performance indicators and formulas; The CRO process in 6 steps; A/B testing explained briefly; Typical…
A hacked Magento shop can have disastrous consequences: plummeting sales, loss of customer trust, and even legal repercussions. If your shop is affected, you must act quickly. This article will guide you step-by-step through removing malware from Magento and outline the measures you should take to better protect yourself in the future. A look at information from…
Imagine this: A customer finds your online shop, is thrilled with your product, adds it to their cart – and then what? The checkout takes forever to load, the payment page crashes, or the mobile view is completely distorted. Frustration sets in, and with one click, the potential customer is with the competition. Technical problems…
You build online stores. You know deadlines. Here you'll find clear steps to reduce loading times. No fluff. What matters: Loading time isn't a feeling, it's measurable. Use metrics from Google's Core Web Vitals. Focus on three points: Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift. Goals: LCP < 2,5 s, INP <…
We use cookies to optimize our website and our service.
Functional
always active
The technical storage or access is absolutely necessary for the legitimate purpose of enabling the use of a certain service that is expressly requested by the subscriber or user, or for the sole purpose of transmitting a message via an electronic communication network.
preferences
Technical storage or access is necessary for the legitimate purpose of storing preferences that have not been requested by the subscriber or user.
Statistics
The technical storage or the access, which takes place exclusively for statistical purposes.Technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, the voluntary consent of your Internet service provider or additional records from third parties, the information stored or retrieved for this purpose cannot usually be used to identify you alone.
Marketing
The technical storage or access is required to create user profiles, to send advertising or to track the user on a website or across several websites for similar marketing purposes.
{% if featuredImage and featuredImage != "" %}
{% endif %} {% if title and title != "" %}
{{ title }}
{% endif %} {% if excerpt and excerpt != "" %}
{{ excerpt | truncatewords: 25 }}
{% endif%}
🛒
Cart
0
✓ Article added
🛒
0
Cart0,00 €
<
Ahoy! I'll keep you on course.Captain Ole here, your guide to e-commerce. I'll let you know as soon as a new article is published—directly in your browser. No newsletter, unsubscribe anytime.Yes, let me know.No thank youYou will receive notifications from now on.We will notify you as soon as a new article is published.No more messages.You will no longer receive any messages from us.Your browser is blocking notifications for this page. You can re-enable this in your browser's page settings.That didn't work. Please try again later.One moment …Unsubscribe from notificationsReceive notifications
Should I notify you when something new is published? Then I'll notify you directly in the browser — no newsletter, you can unsubscribe at any time.Yes, let me know.No thank youOne moment …Registered. I'll get in touch as soon as a new article is published.Your browser is blocking notifications for this page. You can re-enable this in the page settings.They are following my message — Captain Ole Questions about this post? Just click and we'll sort it out.
Captain Ole is an AI and can be wrong. Please do not share any personal data.
Hi! I'm Captain Ole⚓ — Your guide for e-commerce & websites. Questions about online shops, websites, SEO, or our services? I'll get you on the right track.Sorry, something went wrong — please try again. ⚓The connection was briefly interrupted — please try again. ⚓Forward the question to the teamYour email address or phone numberSendQuestion + message will go directly to our teamPrivacy PolicyHand over ⚓ The team has received your question and will get back to you by email or phone call — usually promptly on weekdays.That didn't work — please call us: 04122-4084792.Connection interrupted — 04122-4084792 will help immediately.
Enlarge the windowReduce window size againRestore default sizeDrag the header to move · Drag edges and corners to resize · Double-click for full screen · Drag to the right edge to dockDock as column on the rightSolve column again