"Future-oriented redesign of our B2B online shop with Shopware and Storetown-Media"
In my role as Digital Transformation Manager, I faced the challenge of not only visually revamping our B2B online shop, but also taking its functionality to the next level. Given the complexity of our product portfolio and the specific requirements of our business customers, finding a high-performance and flexible solution was crucial. We ultimately chose Shopware as our platform and Storetown-Media as our implementation partner.
The project aimed to create a seamless and efficient order processing system for our business customers, with a clear focus on user-friendliness and technical precision. Storetown-Media began with a thorough Analysis our previous online sales strategies and identified key areas for improvement and innovation. (more ...)



