The e-commerce magazine from Storetown Media features six authors from our own team in Tornesch near Hamburg: Jan-Hendrik Kummert (e-commerce manager, project manager at STM), Sophie Maschmeyer (content manager), Tatjana Lorenzen (WooCommerce developer - WordPress specialist), Marco Rühmann (Magento developer), Tobias Frohmann (WordPress developer), and Tim Kroschke (Joomla! developer, web designer). Together, they have published 140 articles on Magento, WooCommerce, Shopware, Shopify, WordPress, Joomla, ERP integration, SEO, and AI in online retail.

The team behind the expert articles

Each profile showcases that person's strengths, achievements, and all their contributions.

  • Jan-Hendrik Kummert

    e-Commerce Manager, Project Manager at STM

    I am an e-commerce manager and web designer with over 14 years of experience in the digital commerce world. My focus is on the strategic, technical, and operational support of online shops – in both the B2C and B2B sectors.

    • E-commerce strategy
    • Online sales strategy
    • Digital business development
    • Project management

    46 specialist articles · last updated 11.09.2026

    View Jan-Hendrik's profile

  • Sophie Maschmeyer

    Content Manager

    Sophie Maschmeyer is a Content Manager at Storetown Media. She develops targeted content for online shops, blogs and social media – data-driven, search engine optimized and closely aligned with the needs of the target group.

    • content strategy
    • SEO texts
    • Keyword research
    • online editing

    39 specialist articles · last updated 31.08.2026

    View Sophie's profile

  • Tatjana Lorenzen

    WooCommerce Developer - WordPress Specialist

    Tatjana Lorenzen is a WooCommerce developer at Storetown Media. She plans, develops, and optimizes online shops based on WordPress and WooCommerce, focusing on a high-performing, secure, and user-friendly shopping experience.

    • WooCommerce development
    • WordPress theme and plugin development
    • API and interface integration
    • Payment and shipping modules

    16 specialist articles · last updated 26.08.2026

    View Tatjana's profile

  • Marco Rühmann

    Magento developers

    Marco Rühmann is a Magento developer at Storetown Media. He develops and maintains complex e-commerce solutions based on Magento and Adobe Commerce.

    • Magento 2 backend and frontend development
    • API and interface integration
    • ERP and PIM integration
    • Performance optimization

    16 specialist articles · last updated 07.09.2026

    View Marco's profile

  • Tobias Frohmann

    WordPress developer

    Tobias Frohmann is a WordPress and Shopware 6 developer at Storetown Media. He designs, develops, and optimizes websites and online shops based on WordPress and Shopware 6 – from streamlined business websites to complex e-commerce solutions.

    • WordPress theme and plugin development
    • WooCommerce integration
    • API and interface development
    • Performance optimization

    13 specialist articles · last updated 08.09.2026

    View Tobias's profile

  • Tim Kroschke

    Joomla! Developers, Web Designers

    Tim Kroschke is a Joomla developer at Storetown Media. He plans, builds, and maintains Joomla websites. He pays attention to clean code, clear structures, and secure updates.

    • Joomla Architecture
    • Template development with HTML-CSS-JavaScript-PHP
    • Custom Plugins and Modules
    • Multilingual support

    10 specialist articles · last updated 01.09.2026

    View Tim's profile

Who writes about what?

For each topic area, the one or two people with the most contributions – and the way to the relevant archive.

Last appeared in the magazine

The six most recent specialist articles, each with the name of the person who wrote it.

All articles in the e-commerce magazine

Frequently asked questions about our authors

Who writes the articles in Storetown Media's e-commerce magazine?

Storetown Media's e-commerce magazine features six authors from their own team in Tornesch near Hamburg: Jan-Hendrik Kummert (e-commerce manager, project manager at STM), Sophie Maschmeyer (content manager), Tatjana Lorenzen (WooCommerce developer - WordPress specialist), Marco Rühmann (Magento developer), Tobias Frohmann (WordPress developer), and Tim Kroschke (Joomla! developer, web designer). Together, they have published 140 articles on Magento, WooCommerce, Shopware, Shopify, WordPress, Joomla, ERP integration, SEO, and AI in online retail. There is no external editorial office; the articles are written by the same team that develops and maintains the online shops and websites of their clients.

Which author writes about which system?

The "Who writes about what" section on this page lists the one or two people with the most posts in each topic area, including the number of contributions. In short: Magento by Marco Rühmann, WooCommerce by Tatjana Lorenzen, WordPress by Tobias Frohmann, Joomla by Tim Kroschke, Content and SEO by Sophie Maschmeyer, Strategy and Online Marketing by Jan-Hendrik Kummert. Each topic includes a link to the category archive and to the author's profile.

Can I contact an author directly?

Yes. Each author page lists a subject-specific email address; some also include their website and LinkedIn profile. If you're unsure who to contact, write to moin@storetown-media.de or call +49 4122 4084792.

How do I find all posts by a specific person?

Via the author page. It is located at /author/ plus initials, is linked from this overview and shows the profile, areas of expertise, achievements and all specialist articles of this person.

Do the authors also work on client projects?

Yes. Storetown Media has been developing online shops and websites from Tornesch near Hamburg since 2012. The people writing here are the same ones who plan, implement, and maintain Magento, WooCommerce, Shopware, Shopify, WordPress, and Joomla projects.

A project for this team?

The same experts who write this will plan and build your shop. Initial consultation is free.

Contact us via Storetown Media