Load testing in practice: How to find the limit before the customer does.
Every shop has a limit — the only question is who finds it first. Four types of tests, the target load from your own figures,…
eCommerce web agency from Tornesch and web design Hamburg - online shops, company website creation - Magento - WordPress - WooCommerce


Four custom extensions in the Adobe Commerce Marketplace – from the same practical experience as these projects. Marketplace profile
Complete migration and redesign of Industriearmaturen-Shop24.de
Magento 2 online shop for the garden trade – Hermann Meyer
Before & After: Storetown-Media's comprehensive digital strategy for Huck GmbH
Barbarian.eu Magento 2 ProjectAll Magento references Our checkout plugin is located in the official WordPress.org directory – reviewed according to its guidelines. View in directory
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
hairdoshop.de – the same shop built in WooCommerce and Shopify
Propellerdiscount WooCommerce Shop Redesign
WooCommerce wine shop in 3 languagesAll WooCommerce references Shopware 6 from Tornesch: Switching from Shopware 5, custom themes and integration with the merchandise management system.
Shopware project newxise
New Shopware shop
Magento reference for selling vegan food: Happy CheezeAll Shopware references Migration of existing shops to Shopify, custom themes and the mandatory German information.
hairdoshop.de – the same shop built in WooCommerce and ShopifyAll Shopify references Company websites and portals based on WordPress – the same foundation on which our plugins are also created.
Case study of the booking portal Fewo-Nordostsee.de with WordPress (homey)
Custom WordPress theme for a North Sea holiday home – The Blue House in Friedrichskoog
WooCommerce shop for hair extensions – the multilingual hairdo online shop
Carpenter's website with WordPress – De Holtworm Carpentry in FriedrichskoogAll WordPress references In e-commerce since 2012
Online shops, websites and everything related to them – from Hamburg / Tornesch in the Pinneberg district.
WordPress developer
"Technology in the background, impact in the foreground."
Tobias Frohmann is a WordPress and Shopware 6 developer at Storetown Media. He designs, develops, and optimizes websites and online shops based on WordPress and Shopware 6 – from streamlined business sites to complex e-commerce solutions. His focus is on developing custom themes and plugins, performance optimization, security measures, and the integration of external systems and interfaces.
He prioritizes clean code structure, fast loading times, and a user-friendly backend for clients. Tobias manages projects from initial concept to launch. He collaborates closely with design, content, and marketing teams to deliver high-quality websites, both technically and visually.
Even after the go-live, he ensures continuous updates, security checks, and improvements. Areas of expertise: WordPress theme and plugin development, WooCommerce integration, API and interface development, performance optimization, security and backup strategies, multilingualism, SEO optimization in WordPress, custom post types, page builders (Elementor, WPBakery), integration of CRM, ERP, and marketing tools.
Tobias supports Storetown Media's customers – both as part of the team and as a direct contact person.
13 articles in the e-commerce magazine · Page 1 of 2
E-news for ambitious developers…
Every shop has a limit — the only question is who finds it first. Four types of tests, the target load from your own figures,…
E-news for ambitious developers…
Your shop isn't crashing under load at the server level, but at a single component. The four bottlenecks, in the order they occur…
Shopware
If you're encountering Rule Builder and Flow Builder for the first time in Shopware 6, confusion is almost inevitable. Both…
Online marketing
Your shop might have great products, fair prices, good images, and strong campaigns. But if the site feels sluggish, jumps around, or stutters…
ERP-CRM Integration
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E-Commerce News
You want an online shop that sells. Not just a pretty screen with a shopping cart icon. That's exactly what this is about. If you want a…
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Your online shop is doing well, but your inbox is overflowing. Always the same questions, always at times when you should be off work…
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Yes, those "Ugh, page not found" moments. This is exactly where you can catch people who are about to leave. And you turn them into…
E-Commerce News
You're losing customers who already know what they want. These users search by product name, brand, or item number. If you don't offer a search field,…
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Show genuine reviews, make them visible, respond quickly, continuously gather new votes, ensure legal compliance, utilize…
WordPress tips
To add an admin user to a WordPress website via phpMyAdmin, you would typically follow these steps: Access your hosting control panel…
WordPress optimization encompasses many aspects, from server hardware to the application layer. One important file that is often overlooked is…
Listen first, then calculate, then build. The initial consultation is free and without obligation.
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