"Technology in the background, impact in the foreground."

About Tobias

Tobias Frohmann is a WordPress and Shopware 6 developer at Storetown Media. He designs, develops, and optimizes websites and online shops based on WordPress and Shopware 6 – from streamlined business sites to complex e-commerce solutions. His focus is on developing custom themes and plugins, performance optimization, security measures, and the integration of external systems and interfaces.

He prioritizes clean code structure, fast loading times, and a user-friendly backend for clients. Tobias manages projects from initial concept to launch. He collaborates closely with design, content, and marketing teams to deliver high-quality websites, both technically and visually.

Even after the go-live, he ensures continuous updates, security checks, and improvements. Areas of expertise: WordPress theme and plugin development, WooCommerce integration, API and interface development, performance optimization, security and backup strategies, multilingualism, SEO optimization in WordPress, custom post types, page builders (Elementor, WPBakery), integration of CRM, ERP, and marketing tools.

Focus areas
  • WordPress theme and plugin development
  • WooCommerce integration
  • API and interface development
  • Performance optimization
  • Security and backup strategies
  • Multilingual support
  • SEO optimization in WordPress
  • Custom Post Types
  • Page Builder (Elementor and WPBakery)
  • Integration of CRM, ERP and marketing tools
15 Years of Experience
13 Articles
9 Subject areas

Services provided by Tobias

Tobias supports Storetown Media's customers – both as part of the team and as a direct contact person.

Articles by Tobias

13 articles in the e-commerce magazine · Page 1 of 2

A project for Tobias?

Listen first, then calculate, then build. The initial consultation is free and without obligation.