You have a Shopware 6 shop and want to build your own frontend with Vue, React, Next, or Nuxt. Welcome to the headless world. Here, you separate the shop logic from the storefront, retrieve all data via the API, and design the frontend exactly as you need it. Sounds like a lot of freedom. And it is. But without…
You want to get hands-on with the admin core of Shopware 6, not just look at it. Great. Here you'll get direct access, clear steps, and practical tips. No frills, just a focus on results. Quick Start: Take a look at the most important areas and create a test setup. Goal: one product, one category, one experience, one active sales channel. After that, you'll know the…
Imagine having an SEO team that never gets tired, doesn't need coffee, never gets sick, and yet works day and night for your shop. That's exactly how it feels when you intelligently integrate AI into your SEO processes. You remain in charge of the strategy, setting goals, tone, and priorities…
You're sitting in front of your shop, wondering: Which design will generate more sales? A bigger "Buy" button? Less text? Different images? You can guess, you can debate, or you can let the data do the talking. And not sometime in the future, but almost in real time, powered by AI. That's exactly what this is about. You'll learn how to use AI for A/B testing in your online shop…
You have better things to do than play hide-and-seek with fraudsters. I'll show you how AI can protect you in your daily work without killing your conversions. We'll talk about smart signals, clean workflows, and clear KPIs. By the end, you'll know which checks to activate, which metrics to track, and how to make your team fraud-ready.
You want to know what will really matter in e-commerce in 2025. You don't want empty promises, you want results. Here you get both: three real AI tools that you can implement in your shop today. Each tool targets a key driver of sales: search and recommendations, images and perception, content and decisions. You'll get clear steps that will enable you to…
You build online stores. I love good online stores. So let's talk: about people who shop with screen readers. They want the same thing as everyone else. Find products. Feel confident. Pay. Receive the package. Period. Your job is to pave the way for them. This isn't a "nice to have." This is customers and revenue. In this post, you'll get…
You slap a huge "Free Shipping" banner on your shop and expect a rocket-like increase in conversions? Cute. In reality, many users scan the banner. Why? Because our brains use a few fixed shortcuts when shopping. They filter out decorations, search for relevance in real time, and only consider costs where they hurt:…
Hi, I'm the one who drinks a latte during code reviews, hunts bugs with humor, and gets mildly panicked by "Why is this loading?" Today we're tackling three real checkout traps that developers often unintentionally include. No blame, just love, data, and clear to-dos. You'll get concrete tips, clean examples, and a comprehensive FAQ to take with you. Sit down for a moment…
Hey, Sophie here, 27, coffee-fueled and code-obsessed. I like quick deployments. Google does too, as long as you play by its rules. In online stores, technical aspects and SEO often clash. This hurts traffic. Here, I'll show you typical pitfalls that cost you rankings and how to avoid them cleanly. You'll get clear checklists, concise code examples, and a 10-part FAQ…
Honestly, nobody wakes up in the morning thinking, "I really feel like creating a new password today." Your customers want to buy, not type. A mandatory customer account turns a quick "Take my money" moment into a "Ugh, later" moment. And in e-commerce, "later" often means "never." I'll show you why mandatory registration at checkout slows down your conversion rate, how…
You know how it is: shopping cart full, mood great, one last click at checkout, and bam, a shipping fee pops up that feels like a bucket of cold water. It's precisely at this point that it's decided whether your shop makes a killing or suffers the heartbreak of an abandoned order. Today, I'll show you, bluntly but with a wink, how buyers perceive shipping costs…
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