I am an e-commerce manager and web designer with over 13 years of experience in the digital commerce world. My focus is on the strategic, technical, and operational support of online shops – in both the B2C and B2B sectors. I develop and optimize e-commerce processes with one clear goal: greater efficiency, improved customer experiences, and measurable results. I work with leading shop systems such as Magento, WooCommerce, Shopware, Shopify, and JTL. Technically, I bring in-depth expertise in web development (HTML, CSS, JavaScript, PHP, MySQL) and am experienced in interface and API management, as well as the integration of ERP and PIM systems. UX/UI optimization, automation, and KPI-based reporting are as much a part of my daily work as managing projects through all phases – from planning to go-live. I support companies in developing their digital sales strategy, selecting technical platforms, and systematically expanding them – across all channels and in compliance with legal requirements.
WordPress Reference Project · Advertising Technology & Printing WordPress Company Website for Advertising Technology Altona Design and implementation of a WordPress company website for Advertising Technology Altona — a North German specialist for high-quality advertising technology and printing projects of all kinds (including custom-designed wallpaper). The goal was to present the extensive service portfolio in a pleasing look and feel — images instead of walls of text, enhanced with…
Magento & Joomla Reference Project · Music & Label Music Download Shop and Label Website for OffyaTree Records Digital presence for OffyaTree Records, a music label from Hamburg: a label website built with Joomla! to present the company and artists, as well as an integrated music shop for selling music downloads, classic CDs, and other merchandise. Client: OffyaTree Records Industry: Music Label Platform: Magento & Joomla!…
Use Amazon Pay for your Magento, WooCommerce, or Shopware online store – Free setup from Storetown-Media. In the fast-paced world of online retail, it's crucial to use payment solutions that are not only secure and trustworthy but also convenient for customers. Amazon Pay offers exactly that and more. As a renowned e-commerce agency in Hamburg, Storetown-Media offers…
WooCommerce Reference Project · Personalized Products WooCommerce Shop with Product Configurator for a Chocolate Printing Company Implementation of a WooCommerce shop with a product configurator for a chocolate printing company. Customers can design their own pralines, chocolates, and cake toppers with individual motifs to their heart's content—directly in the shop, using an intuitive product configurator for their own designs. Client: The chocolate printing company Industry: Personalized confectionery Platform: WooCommerce (WordPress) Core…
WooCommerce Reference Project · Wine & Multilingualism Trilingual WooCommerce Wine Shop for Domaine des Féraud Implementation of a WooCommerce wine shop for Domaine des Féraud in three languages—German, French, and English. The WPML translation plugin allows for convenient multilingual management of content and products. The wine-red design, featuring evocative French landscape images, highlights the origin and quality of the wines. Client: Domaine…
Magento Reference Project · Garden & DIY Magento Shop for Garden Tools & DIY Supplies – wilbo-shop Implementation of a Magento online shop (wilbo-shop.de) for garden tools, DIY supplies, and small animal enclosures — from grills, lawnmowers, and hedge trimmers to loungers and office supplies. Intuitive user navigation, clear categories, a fast search with product previews, and a one-page checkout ensure a pleasant shopping experience. Secured with SSL and Trusted Shops ratings included…
Magento Reference Project · Lab Tests & Dietary Supplements Magento Multi-Country Shop for Lab Tests & Dietary Supplements – Verisana Implementation and operation of a Magento shop for Verisana — with three stores under one administration: Germany (.de), USA (.com), and England (.co.uk). The product range includes lab tests with detailed descriptions as well as dietary supplements. Additional features include Amazon integration, Trusted Shops reviews, a WordPress blog editable within Magento, shopping cart recovery, and automated coupons.
Magento Reference Project · Security & Video Technology: Magento Shop with Automatic Supplier Synchronization for Videotronic-Nord. Implementation of a Magento online shop for Videotronic-Nord (video and security technology). The core feature is automated product and inventory synchronization with the supplier: product data, images, and PDF instructions are automatically maintained, and inventory levels are synchronized every five minutes. We developed a custom interface for this purpose. Client: Videotronic-Nord. Industry: Video & Security Technology…
Magento Reference Project · Vegan Food: Magento Shop for Vegan Cheese Pioneer Happy Cheeze. Support and further development of the Magento online shop for Happy Cheeze — the provider of vegan, cashew-based cheese alternatives known from the German TV show "Die Höhle der Löwen" (Shark Tank). A key focus was performance under load: Even during peak times with high visitor traffic, the shop remains stable and fast thanks to a powerful server.
WooCommerce Reference Project · Fashion & Clothing A Clean and Airy WooCommerce Fashion Shop with Amazon Integration – Beach Heroes Implementation of a WooCommerce shop for Beach Heroes — with a clean and airy design. The client came from the Magento world; in direct comparison, they consciously chose WooCommerce as the better system for their business. One highlight is the integration with Amazon Seller Central:…
WooCommerce Reference Project · Car Tuning & Configurator WooCommerce Configurator for Custom Wheel Covers & Emblems – Steelmonster Implementation of a WooCommerce shop for Steelmonster — a unique car tuning brand. Customers can design their own wheel covers and emblems using a product configurator: upload their own photos, add text in various fonts and colors, or use pre-made designs. The bold design in green and…
How does the URL relate to search engine optimization? Search engine optimization, or SEO, refers to actions taken to improve a website's search engine ranking, thereby increasing the likelihood of users landing on it. Actions that can improve a website's ranking include: optimization…
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