Marketplace & Shop System Excellence Loading...
Amazon & eBay seamlessly integrate with your shop
WooCommerce • Shopware • Magento • Shopify Integration
Automatic synchronization between your Online Store and all Marketplaces.
One system, all sales channels - perfectly orchestrated.
Their shop systems perfectly connected to marketplaces
Centralized administration - Automatic synchronization - No duplication of effort
WooCommerce
Seamlessly connect your WordPress shop
Shopware
Integrate German premium solution
Magento
Connecting Enterprise Commerce
Shopify
Connect cloud shop via channel app
Bidirectional
Real-time sync
Amazon
Seller & Vendor Central
eBay
Professional & Enterprise
15+ more
Otto, Kaufland, Zalando...
Product Sync
Automatic transfer of all product data, variants, images and descriptions
Inventory sync
Real-time inventory reconciliation prevents overselling across all channels.
Order Import
All orders are automatically fed back into your shop system.
Price sync
Centralized price management with automatic updates across all marketplaces
Amazon Integration
Complete Amazon integration for all shop systems
- Seller & Vendor Central
- FBA & FBM Integration
- PPC campaigns
- Brand Registry
eBay Professional
eBay shop with automatic synchronization
- Shop design & templates
- Automatic listing
- price optimization
- Top-Rated Seller
Shop interfaces
Native integration for all common shop systems
- WooCommerce Plugin
- Shopware App
- Magento Extension
- Shopify App
- API Integration
Multichannel Control
Central management of all sales channels
- 15+ marketplaces
- Inventory synchronization
- Order Management
- Automation
Marketplace integration is part of our overall package: Our e-commerce solutions for Hamburg and Schleswig-Holstein provide an overview of all services.
Why connect a shop system with marketplaces?
Maximum range with minimal effort
Central Administration
One system for all channels. Maintain your product listings only once in your shop – everything else runs automatically.
No overselling
Real-time inventory synchronization between the shop and marketplaces reliably prevents overselling.
Time savings
Up to 80% less effort through automated processes. More time for your core business.
Sales increase
On average, 250% more revenue through additional sales channels without additional effort.
Central order management
All orders are consolidated in your shop. One system for fulfillment and accounting.
full automation
From product setup and price adjustment to shipping confirmation - everything runs automatically.
17 million new customers
Reach millions of marketplace buyers in addition to your shop visitors.
Minimizing risk
Diversification through multiple sales channels. Less dependent on individual platforms.
Your path to perfect integration
6 steps to a fully automated multichannel solution
System analysis
Review of your shop system, product data and technical requirements.
1 dayInterface setup
Installation and configuration of the shop connector and API connections.
2 daysData mapping
Assignment of product attributes, categories and variants for all marketplaces.
3 daysTest phase
Extensive testing with test products and test orders across all channels.
2 daysGo Live
Go-live, monitoring of initial synchronizations and orders.
1 dayoptimization
Continuous improvement, performance monitoring, and scaling.
ConstantlySupported Systems & Marketplaces
All major shop systems and sales platforms from a single source
WooCommerce
WordPress shop
Shopware
Premium Shop
Magento
Enterprise
Shopify
Cloud Commerce
Amazon
17 million customers
eBay
15 million customers
Kaufland
7 million customers
Otto Market
10 million customers
Zalando
48 million EU customers
idealo
direct purchase
Further
On request
How do I link my WooCommerce shop to Amazon, eBay or Kaufland to sell there in parallel?
The three paths in detail – what is set up, and what then runs without intervention.
Setting up the WooCommerce Amazon interface
The WooCommerce Amazon integration works via an API interface and a plugin in your shop. Three things need to be configured: which products are listed, how your attributes and variants are mapped to Amazon's categories, and how frequently stock levels are synchronized. Afterward, Amazon orders arrive as regular WooCommerce orders, and a sale on Amazon reduces the stock level in your shop.
WooCommerce eBay interface and integration
On eBay, the crucial factor is the listing format, not the technology: Fixed-price listings, variations, and listing templates need to be generated cleanly from the WooCommerce product data. Once the WooCommerce eBay mapping is set up, new items are automatically listed, price and stock changes are updated, and eBay orders are imported into the shop – complete with customer data and shipping address.
Connecting WooCommerce with Kaufland
The WooCommerce Kaufland integration uses the Kaufland REST API. Once set up, stock levels are synchronized every five to fifteen minutes; a sale on Kaufland immediately reduces the stock in WooCommerce. Kaufland is the newest of the three channels and therefore often the one with the least competition per item.
What you should pay attention to when selling in your shop and on marketplaces simultaneously.
The most common mistake is not the connection itself, but what happens afterward. Four key points are decisive:
- Overselling: An item is listed on three channels, but the stock is only held once in the warehouse. Without frequent reconciliation and a safety stock, you'll eventually sell something that's no longer available.
- Price maintenance: Marketplaces have their own fees. Setting the same price everywhere means earning good money on one channel and nothing on another – pricing rules should be defined for each channel.
- Product data: What suffices as a description in your own shop fails due to mandatory fields on Amazon or Kaufland. Missing attributes are the most common reason why items are not listed.
- Returns and service: Each channel has its own deadlines and procedures. This needs to be clarified before the start, not with the first return.
Success stories of our shop integrations
Measurable results through professional multichannel solutions
WooCommerce fashion shop Hamburg
From €50k to €2 million in annual revenue
WooCommerce shop connected to Amazon, eBay and 13 other marketplaces. Fully automatic synchronization of 2.000+ products.
Shopware electronics retailer Kiel
B2B & B2C multichannel strategy
Shopware 6 with Amazon Business, eBay and Conrad Marketplace. Real-time inventory synchronization completely prevents overselling.
Magento toy wholesaler
Enterprise integration for 50.000+ items
Magento 2 with Pan-EU Amazon FBA, international eBay shops, and national marketplaces. Fully automated variant management.
Multi-shop operator Pinneberg
3 shops, 10 marketplaces, 1 system
WooCommerce, Shopware, Magento and Shopify shops centrally connected to all marketplaces. One interface for everything.
Our integration expertise in numbers
Trust in proven experience
Transparent integration packages
Choose the right package for your shop integration.
Starter Integration
For small shops & beginners
Where you end up depends on: number of marketplaces, product quantity, feed quality.
- 1 Shop system
- Up to 3 marketplaces
- Up to 500 products
- Basic synchronization
- Order Import
- E-mail support
Professional Plus
For growing companies
Where you end up depends on: repricing, inventory reconciliation, number of countries.
- 1-2 shop systems
- Up to 10 marketplaces
- Up to 5.000 products
- Real-time sync (5 min)
- Variant Management
- API access
- Priority support
- Monthly optimization
Enterprise
Full service for professionals
- Unlimited shop systems
- All marketplaces
- Unlimited products
- Real-time sync (1 min)
- Custom Development
- Dedicated Server
- 24/7 Support & Monitoring
- SLA Guarantee
- Personal Team
Package prices are net, excluding VAT. These are indicative values – we will create your individual offer after a brief needs analysis.
Frequently asked questions about shop system & marketplace integration
Technical details on WooCommerce, Shopware, Magento & Shopify marketplace integrations
How do I connect WooCommerce to Amazon Seller Central?
The WooCommerce-Amazon integration is achieved via our specially developed API interface. After installing the plugin in your WooCommerce installation, we connect your shop to Amazon via the MWS/SP API. Products are transferred with all variants, images, and descriptions. Inventory synchronization runs every 15 minutes, and orders are imported in real time. Setup takes 2-3 days, including product mapping and testing.
Which Shopware version do I need for eBay integration?
Our eBay integration works with both Shopware 5 and Shopware 6. As a Shopware agency , we implement the official eBay API directly into your system. Shopware 6 offers improved synchronization performance thanks to its Admin API. The integration includes automatic listing management, inventory synchronization, and order import with all eBay-specific fields such as shipping options and return policies.
Can Magento 2 be connected to multiple marketplaces simultaneously?
Yes! Magento 2 is ideal for multi-marketplace strategies. Our extension connects your shop simultaneously to Amazon, eBay, Kaufland, Otto, and other platforms. Each marketplace receives its own pricing rules, inventory allocations, and category assignments. Central management is handled via the Magento backend with individual workflows for each sales channel. Up to 50.000 products can be managed concurrently across 15+ marketplaces.
How does inventory synchronization work between WooCommerce and Kaufland?
WooCommerce-Kaufland inventory synchronization runs via the Kaufland REST API. After integration by our shop experts , stock levels are synchronized every 5-15 minutes. When sales occur on Kaufland, the stock level in WooCommerce is immediately reduced. Safety buffers prevent overselling. Multi-warehouse setups and dropshipping scenarios are fully supported with intelligent inventory distribution.
Does the Shopware-Amazon integration also support FBA?
Absolutely! The Shopware-Amazon integration supports both FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). With FBA, your Shopware products are automatically sent to Amazon's warehouse, inventory is synchronized, and multi-channel fulfillment is activated. You can flexibly choose between FBA and your own shipping methods. Pan-EU FBA for shipping throughout Europe is also integrated.
What product data is transferred from Magento to Otto Market?
The Magento-Otto integration transfers all relevant product data: titles, descriptions, EANs, manufacturer part numbers, all product images, variants with attributes, prices, and stock levels. Otto-specific fields such as delivery times, shipping groups, and category mappings are configured via our customized interface . Bundled products and configurable items are also transferred correctly. The initial transfer of 10.000 products takes approximately 4-6 hours.
Can I sell on Zalando using WooCommerce?
Yes, WooCommerce-Zalando integration is possible, but requires Zalando Partner Program approval. Once approved, we will implement the zConnect API in your WooCommerce shop. Fashion-specific attributes such as size charts, material information, and care instructions will be transferred automatically. If needed, our content team will optimize your product descriptions to meet Zalando standards. Returns are processed automatically in WooCommerce.
How are Shopware variants mapped on Amazon?
Shopware variants are intelligently mapped to Amazon parent-child relationships. Sizes, colors, and other attributes are created as Amazon variations. This mapping is done via our custom mapping tables, which we configure individually during the Amazon integration . Shopware properties are automatically translated into Amazon attributes. Even complex variant combinations with three or more dimensions are correctly represented.
Does the Magento-eBay integration work with B2B pricing?
Yes! The Magento-eBay integration supports complex B2B pricing structures. Customer group-specific prices, tiered pricing, and special conditions can be displayed on eBay. Individual dealer prices can also be synchronized via the ERP connection . Business accounts on eBay automatically receive their negotiated terms. Minimum order quantities and packaging units are also transferred.
How quickly are new WooCommerce products listed on marketplaces?
After product setup in WooCommerce, the transfer to the marketplaces takes 15-30 minutes. Amazon requires an additional 15 minutes for ASIN assignment, while eBay lists immediately. The speed depends on server performance and API limits. Bulk uploads of 1000+ products are processed in stages over 2-4 hours. Premium customers receive priority queuing for immediate transfer.
Can I connect Shopware 6 with SAP Business One and then access marketplaces?
Yes, triple integration – Shopware 6 → SAP Business One → marketplaces – is our specialty! The SAP Business One interface synchronizes product master data, prices, and inventory with Shopware 6. From there, the data is automatically forwarded to Amazon, eBay, and other marketplaces. Orders flow back into SAP via Shopware. Complete automation from ERP to the end customer.
Does the Magento integration support Oracle NetSuite with Amazon FBA?
Absolutely! The combination of Oracle NetSuite → Magento → Amazon FBA forms an enterprise solution. NetSuite manages inventory and finances, Magento the online store, and Amazon FBA logistics. Inbound shipments to Amazon are managed from NetSuite, and FBA inventory is synchronized back. Multi-channel fulfillment orders are processed automatically. Perfect for scalable international business models.
How are WooCommerce orders imported from eBay?
eBay orders are automatically imported into WooCommerce via the eBay Trading API. Customer data, shipping addresses, and payment information are created as WooCommerce orders. The import occurs every 5 minutes or instantly via webhook. Payment processing is handled through eBay Managed Payments, and the order status is synchronized. Shipping labels can be generated directly from WooCommerce.
Can I use different Shopware sales channels for marketplaces?
Yes! Shopware Sales Channels are perfect for marketplace separation. Each marketplace gets its own sales channel with specific product assignments, prices, and stock levels. For example, you can offer premium products only on Amazon and refurbished items only on eBay. Our multichannel experts will configure the optimal channel strategy for maximum profitability.
How does SEO optimization work for marketplace listings from Magento?
Magento product data is optimized for marketplace SEO during export. Titles are adjusted for keyword relevance, bullet points are generated from features, and backend keywords are created from tags. Our SEO team defines templates for each category to ensure optimal rankings. A+ Content and Enhanced Brand Content are generated from Magento descriptions. This optimization increases visibility by an average of 200%.
Can I list only some of my WooCommerce products on Amazon?
Absolutely! Selective product transfer is standard. You determine which WooCommerce items appear on Amazon via categories, tags, or individual product selection. Seasonal items, clearance stock, or exclusive products can be specifically managed. With our product marketing , we develop the optimal assortment strategy for each channel. Automatic rules activate/deactivate products based on stock levels or date.
How are Shopware customer groups represented on B2B marketplaces?
Shopware customer groups are mapped to the B2B features of the marketplaces. Amazon Business receives quantity discounts and net prices, while eBay B2B offers special conditions. The integration takes into account customer group-specific prices, minimum order quantities, and payment terms. Business customers are targeted via automated workflows . Invoice purchasing and extended payment terms are supported.
Does the Magento multi-store feature work with marketplaces?
Perfect! Magento Multi-Store and marketplaces complement each other ideally. Each store view can have its own marketplace connections – a German store to Amazon.de, a French store to Amazon.fr. Products, prices, and inventory are synchronized individually for each store view. This significantly simplifies international expansion . Currencies and tax rates are converted automatically.
How do I integrate Instagram Shopping with WooCommerce and marketplaces?
The triple integration of WooCommerce → Instagram Shopping → Marketplaces maximizes your reach. WooCommerce products are listed on Instagram via Facebook Commerce Manager and simultaneously on marketplaces. Our social media team configures product tags, shopping ads, and synchronizes inventory across all channels. Sales from Instagram are processed in WooCommerce just like marketplace orders.
Does the Shopware integration support Idealo Direct Purchase?
Yes! Idealo Direct Purchase is fully supported. Shopware products, including prices and availability, are transferred to Idealo. Direct Purchase orders automatically generate a Shopware order. The integration also includes Idealo Checkout with Trusted Shops buyer protection . Shipping costs and delivery times are calculated dynamically. Click & Collect for brick-and-mortar retailers is also available.
Can I sell Magento bundles as sets on Amazon?
Absolutely! Magento bundle products are transferred as Amazon Product Sets. The individual components are retained but listed as multipacks. Price advantages are prominently displayed. For more complex bundles, our team creates custom extensions for optimal presentation. FBA bundles are pre-registered with Amazon and tagged with FNSKU labels.
How does the WooCommerce integration with Google Shopping work?
WooCommerce products are listed on Google Shopping via Google Merchant Center. The product feed is automatically generated and updated daily. Alongside the Shopping integration, we optimize your visibility with Google Shopping Ads . Synchronization with other marketplaces runs concurrently – one product, all channels. Conversion tracking and remarketing are fully integrated.
Will Shopware discount promotions be transferred to marketplaces?
Yes, Shopware discounts can be transferred to marketplaces. Time-limited promotions, percentage discounts, and vouchers are automatically synchronized. Amazon Lightning Deals and eBay special offers are generated from Shopware promotions. Our online shop cost calculator helps with margin calculation across all channels. Black Friday and Cyber Monday campaigns are managed centrally.
Can I connect different Magento websites to different marketplaces?
Absolutely possible! Every Magento website can have individual marketplace connections. B2C websites can connect to Amazon/eBay, while B2B websites can connect to Mercateo/Conrad. This separation allows for targeted strategies. With our proven multi-site concepts, you can manage up to 50 websites with over 200 marketplace connections from a single installation.
How are WooCommerce shipping classes represented on marketplaces?
WooCommerce shipping classes are intelligently mapped to marketplace shipping profiles. Bulky goods receive special shipping options, and express items are listed with premium shipping. The shipping configuration takes weight, dimensions, and handling time into account. Same-day delivery and click & collect are activated for local products. International shipping restrictions are automatically applied.
Does the Shopware integration work with dropshipping suppliers?
Yes! Dropshipping via Shopware to marketplaces is fully automatable. Supplier stock levels are queried in real time and updated on the marketplaces. Orders are automatically sent to dropshippers, and tracking numbers are sent back to customers. Our reference projects demonstrate successful dropshipping models with 10+ suppliers and 5+ marketplaces simultaneously.
How do I manage returns across all channels with Magento?
Magento RMA (Return Merchandise Authorization) synchronizes with all marketplace returns systems. Amazon returns, eBay returns, and shop returns are all processed centrally in the Magento backend. Status updates, refunds, and inventory adjustments are automated. Specialized tools help you reduce return rates and optimize the process. Refurbishment and relisting are also automated.
Can I connect WooCommerce to multiple Amazon countries?
Yes! Pan-EU Amazon Integration for WooCommerce connects you to Amazon.de, .fr, .it, .es, .nl, and .co.uk simultaneously. Translations are done automatically or manually, and prices are converted correctly for each currency. The SEO audit tool helps you optimize listings for every country. We coordinate VAT registration and tax compliance. One WooCommerce shop, all of Europe as your marketplace!
How do I connect Shopify to Amazon and eBay?
Shopify connects marketplaces via sales channels: The connection is established through an app in the Shopify admin, typically Marketplace Connect for Amazon and eBay. Products are mirrored from the Shopify catalog to the marketplace, and incoming orders appear as regular Shopify orders. We handle the setup, category and attribute mapping, and ongoing support. If the app isn't sufficient—for example, due to custom pricing logic, an underlying ERP system, or multiple marketplaces with different product ranges—we supplement it with middleware. Learn more about the platform on our Shopify Agency page.
Are inventory levels automatically synchronized between Shopify and the marketplaces?
Yes. Inventory remains primarily in Shopify, and the marketplace app writes in both directions: A sale on Amazon reduces Shopify inventory, and a sale in the shop reduces the marketplace quantity. Shopify's locations allow you to manage warehouses separately and allocate them individually to channels – useful if you only want to offer a portion of your inventory on marketplaces. The transfer happens every minute; for very large catalogs, it's processed in stages. We configure the thresholds to prevent overselling, even with simultaneous orders.
How are Shopify variants displayed on Amazon?
Shopify products with options like size and color are set up as an Amazon parent-child relationship: The parent product consolidates the variant axes, and each Shopify variant becomes its own child listing with its own SKU. A clean attribute mapping is crucial, as Amazon requires specific mandatory fields for each category, which Shopify doesn't support. We create these rules once and maintain them continuously. We check the variant limits per product against your existing inventory beforehand – they depend on your Shopify plan and are the most common reason why a catalog needs to be restructured before integration.
How do I integrate WordPress blog content with marketplace marketing?
WordPress blog content significantly boosts your marketplace marketing. Product reviews link to Amazon, tutorials to eBay listings. As WordPress experts , we connect editorial content with sales channels. Amazon affiliate links, the eBay Partner Network, and your own shop products are intelligently integrated. Content commerce at its best!
How can I get personal advice on shop-marketplace integration?
Contact us directly via our contact page or call us at +49 4122 4084792. We'll analyze your current shop situation free of charge, identify integration potential, and create a customized roadmap. Personal consultations are available in Tornesch near Hamburg or via video call. Our 14+ years of experience and 120+ successful integrations speak for themselves!
Your shop integration agency in Hamburg & Schleswig-Holstein
Local presence, international marketplace expertise – Amazon & eBay integration for the region
Connect your shop to all marketplaces now
Successful shop integrations for WooCommerce, Shopware, Magento & Shopify.
From setup to scaling - everything from a single source.
Tornesch office near Hamburg
Storetown Media
Schilfweg 17
25436 Tornesch
Proven expertise
Shop system specialists
WooCommerce, Shopware, Magento & Shopify
120+ shop integrations
15+ marketplaces
Full-service support
Everything from one source
Shop integration
Marketplace management
24/7 Monitoring
















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